Animals Asia enlists more stars to help stop bear bile farming in new PSA spot via The Proverbials

Following the success of the ‘Let a Bear Sh!t in the Woods’ campaign for Animals Asia last year, more stars have come on board to help bring an end to the horrific bear bile industry in a new PSA campaign via The Proverbials.

Arj Barker, Simon Bryant, Jamie Durie, Peter Northcote, Anjali Rao, Rachel Ward and Dr Katrina Warren join Animals Asia founder Jill Robinson in a new PSA campaign that will commence this week around Australia.

VIEW THE SPOT

Says Brian Daly, founder, The Proverbials: “I didn’t know about bear bile farming until a few years ago. I was appalled – it is such a pointless, cruel industry. Hopefully with these amazingly talented people helping spread the word, we can help free the 10,000 bears who are trapped in cages on bear bile farms across China and Vietnam.”

Client: Animals Asia

Music & Sound design: brandsong@theproverbials