Animal welfare group Oscar’s Law aims to break the puppy trade with campaign via Sideways

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Screen shot 2011-12-16 at 12.15.55 PM.jpgScreen shot 2011-12-16 at 12.23.21 PM.jpgPuppy farms create a massive over-supply of puppies in our pet shops, particularly in the lead up to Christmas. Puppy farms are severely under-regulated in Australia with dogs allowed to live in horrendous conditions while also suffering from severe psychological and physical conditions. Not many people know that 95% of pet shops get their puppies from puppy farms.

With help from a loyal online community of supporters, this campaign for Oscar’s Law, created by Sideways, Adelaide, aims to stop impulse purchases of companion animals in pet shops and break the puppy trade during its most profitable time of the year.