Andy DiLallo and Micah Walker join LIA Non-Traditional and TV & Cinema + Online Film Juries

London International Awards (LIA) has announced Milk+Honey United founder and ECD Andy DiLallo will represent Australia on the Non-Traditional jury and Bear Meets Eagle On Fire founder and CCO Micah Walker will represent on the TV & Cinema and Online Film jury.

Nadja Lossgott, chief creative officer, AMV BBDO, London has been announced as jury president for the Non-Traditional competition and Marco Venturelli, Chief Creative Officer, Publicis France and CEO/CCO, Publicis Conseil, Paris will chair the TV & Cinema and Online Film Jury.

In its 39th year, LIA continues to gather the world’s most celebrated creative minds, whose high standards will set the bar for ensuring that only the very best creative ideas and executions are awarded. Lossgott and Venturelli will lead these two power-house juries through all rounds of judging onsite at Encore @ Wynn, Las Vegas. LIA’s transparent judging ensures that all jurors see every piece of work in their respective categories, having spirited discussions and debates through the very end of statue discussions. These panels decide on the Gold, Silver and Bronze Statue Winners, as well as, the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded. As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.

Lossgott says in accepting this position for the Non-Traditional competition: “I’m thrilled to be judging the work that doesn’t fit a specific mould and sits outside of the boundaries of the known. These are the ideas and executions that plot a new path for our industry.”

‘Engagement’ is crucial to the success of a product or service. Brands want to engage with their consumers in a real and meaningful way. Non-Traditional advertising is an unconventional and inventive way to get attention and involvement from consumers.

Says Venturelli: “What I love about LIA is the quality of the juries and the level of discussions. To be able to review together all submissions live is priceless. LIA is a benchmark in our industry. We’re not only looking for the best work, but for the few pieces that truly move us forward. The few pieces that reinvent how we do our jobs, from conception to execution.”

Since the first 10-second TV commercial in black and white for Bulova watch, ran in 1941, television commercials have come a long way. Consumers can be reached via online, streaming or cable. Television commercials still have massive impact as they combine motion, sound and sight to tell compelling stories that have the power to connect, evoke emotions and leave a lasting impression.

Barbara Levy, President of LIA, said, “Today’s consumers are very savvy, as they are exposed to so much information. There is no doubt that brands get results from both Non-Traditional and traditional media such as television, cinema and online film. Bottom line is: creativity is a key component, no matter how brands choose to advertise. We have the best people in both those jury rooms, so we are watching out for the most creative work to emerge from those two competitions.”

2024 Non-Traditional Jury
Nadja Lossgott, Chief Creative Officer, AMV BBDO, London – Jury President
Philippa Beaumont, Creative Director, Wieden+Kennedy London
Luis Constantino, CEO & Chief Creative Officer, OLIVER Latin America, São Paulo
Andy DiLallo, Founder / Chief Creative Officer, Milk and Honey United, Sydney
Mihnea Gheorghiu, Global Chief Creative Officer, Le Pub Milano
Bianca Guimaraes, Executive Creative Director, Mischief @ No Fixed Address, Brooklyn
Morihiko Hasebe, Global Executive Creative Director, Hakuhodo Inc.
Matt Murphy, Chief Creative Officer, 72andSunny, Los Angeles
Andrés Ordóñez, Global Chief Creative Officer, FCB
Doerte Spengler-Ahrens, Non-Executive Chairwoman, Jung von Matt, Hamburg
Liz Taylor, Global Chief Creative Officer, Ogilvy

2024 TV & Cinema and Online Film Jury
Marco Venturelli, CCO – Publicis France and CEO/CCO – Publicis Conseil, Paris – Jury President
Samira Ansari, Chief Creative Officer, Ogilvy NY, New York
Swati Bhattacharya, Former Creative Chairperson, Gurugram
Jon Chalermwong, Chief Creative, audacity Co., Bangkok
John Forero, President / Chief Creative Officer, DDB Colombia, Bogotá
Jerry Hoak, Chief Creative Officer, The Martin Agency, Richmond
Laura Jordan, Founder / Chief Creative Officer, Uncharted, London
Diego Medvedocky, Global Creative Partner, Grey, Buenos Aires
Shayne Millington, Chief Creative Officer, McCann New York
Courtney Richardson, Creative Director, Droga5, New York
Micah Walker, Founder / Chief Creative Officer, Bear Meets Eagle On Fire, Sydney

Judging in Las Vegas commences on 29th September and will be completed on 7th October 2024.

LIA is one of five global shows that is included in the WARC Creative 100 rankings.

For more information on the juries, categories and requirements, visit our website: www.liaawards.com.