AMI Insurance set to launch next phase of ‘On Your Side’ campaign via Colenso BBDO
AMI Insurance is set to launch the latest phase of its ‘On Your Side’ platform with a new campaign created by Colenso BBDO. The TVC airs this Sunday, June 1 – stay tuned.
The new film, directed by Joel Kefali through Good Oil, was shot in and around the beautiful and remote driving locations of Glenorchy in South Otago.
Starting this week, AMI is setting a new service standard for customers by including free, nationwide AMI Roadside Rescue in its AMI Comprehensive Car insurance policies. The new service will be available for all new Comprehensive Car insurance customers at sign-up or activated automatically for existing customers at their policy renewal.
Dean MacGregor, AMI Executive General Manager Supply Chain and Hub Services says: “As a leading insurer, we want to be there for New Zealanders in their time of need.
“We are committed to making things easy for our customers – whether that’s deploying our AMI HomeHub teams to assist immediately following a natural hazard event, getting vehicles repaired, serviced and back out on the road sooner through our AMI MotorHubs, for a jump start, a tow after a breakdown, or to make a quick tyre change via our nationwide AMI Roadside Rescue network – we are dedicated to being there to get our customers back on their feet as quickly as possible.
“Our customers tell us they’re not interested in loads of form filling, extra ‘membership fees’ and discounts for services they’re never going to use. They just want access to fast, exceptional roadside rescue, where and when they need it.”
To celebrate this announcement, AMI Roadside Rescue will be operating New Zealand’s first ‘AMI Rescue Road’ for drivers travelling popular holiday highways this King’s Birthday and Matariki long weekends. This means that AMI Roadside Rescue will provide free roadside services for all drivers (regardless of whether they are an AMI customer or not) who may require help during the journey along a popular stretch of the holiday highway.
This long weekend, the first Rescue Road will be active from 5pm, Friday 30 May to 6am, Tuesday 3 June, along parts of State Highway 7 (SH7) and State Highway 7A (SH7A) from Waipara to Hanmer Springs. This service will be complemented by a AMI Driver Reviver roadside rest-stop at the Hurunui Rest Area from 11am to 4pm on Monday 2 June.
AMI Driver Reviver roadside rest-stops encourage drivers to take a break when travelling long distances. Run by AMI’s community risk team, these are held in partnership with local district councils, Fire and Emergency New Zealand, New Zealand Police, Hato Hone St John and other community organisations.
Creative Agency: Colenso BBDO
Production: Good Oil
Director: Joel Kefali
Executive Producer: Andrew McLean
Managing Director: George Mackenzie
Sound Design: Franklin Rd