AMI Awards returns in 2025; introduces the Lisa Ronson Next Generation Marketing Leader Award

The Australian Marketing Institute (AMI) has announced the launch of the 2025 AMI Marketing Excellence Awards, Australia’s premier recognition program for marketers, built by marketers, for marketers. Now in its 42nd year, the program celebrates creativity, innovation and impact at every stage of a marketing career.

What’s New in 2025

The 2025 Awards reflect the fast-evolving priorities of the profession with new categories, expanded recognition, and more accessible pricing.

Introducing the Lisa Ronson Next Generation Marketing Leader Award

This new award honours the late Lisa Ronson—an iconic Australian marketing leader and mentor—and recognises emerging professionals aged 35 and under who show outstanding leadership potential, creativity and a vision for the future of marketing. Finalists will be selected via written submission, recommendation and interview, with a strong focus on strategic thinking and career impact.

New Category: AI-Powered Marketing Campaign

This category recognises excellence in the use of artificial intelligence to drive marketing strategy, targeting, automation, personalisation or performance. Judges will look for campaigns where AI played a critical role in decision-making and delivered measurable
results.

Spotlight on Marketing Team of the Year

This category recognises the in-house teams driving real impact through collaboration, creativity and strategic execution. It celebrates team culture, diversity of thinking and how marketers work together to deliver measurable results for brand and business.

Greater Accessibility in 2025

To support wider industry participation, individual entry pricing has been discounted—including flagship categories like CMO of the Year and CPM of the Year—with early bird entries starting from just $225 for AMI members, available until 2 May 2025.

Non-member pricing this year includes a bonus one-year AMI Professional Membership, valued at $410—offering access to AMI’s full suite of benefits including networking, credentials and curated content.

Why Enter?

An AMI Award is more than a trophy—it’s a mark of distinction. Winners gain national recognition, boost their professional reputation, and join a community of elite marketers. Whether you’re leading strategic transformation, building breakthrough campaigns or
mentoring the next generation, the AMI Awards are your platform.

Participating in the AMI Awards provided a platform to reflect on our achievements and the impact of our marketing strategies,” said Matt Farnham, Marketing Manager at Move Bank and past winner. “The recognition has inspired our team to push boundaries. I highly recommend getting involved.”

Key Dates

• Launch Date: 11 April 2025
• Early Bird Entry Deadline: 2 May 2025
• Final Submission Deadline: 6 June 2025
• Winners Announced: 15 August 2025, Ivy Ballroom, Sydney

Join Australia’s leading marketers at the 2025 AMI Marketing Excellence Awards Gala on 15 August 2025 at the Ivy Ballroom, Sydney, for an unforgettable celebration of achievement and innovation.

Entries are now open. To learn more or submit your entry, visit ami.org.au.