Comedian Dave Hughes fronts Alternaleaf’s new ‘Accessibility, Anywhere’ campaign

Alternaleaf has launched its new ‘Accessibility, Anywhere’ campaign featuring Australian comedian Dave Hughes as its first celebrity ambassador. The partnership marks an industry first for an alternative health clinic in Australia.

Created in-house, the digital marketing campaign emphasises accessible telehealth services across the country, ensuring Australians can access care regardless of their postcode.

Hughes, who grew up in Warrnambool, said he is proud to support Alternaleaf’s commitment to making alternative healthcare safe and accessible for all: “As someone who grew up in a regional area, I got used to the fact that accessing healthcare services is hard and stressful. It’s 2025—Aussies should have access to quality care, regardless of where they live in Australia.

“I’m stoked to be the face of Alternaleaf’s new campaign. Access to convenient telehealth services from the comfort of home is a no-brainer. I’m busy, Aussies are busy. I’m all for making life more convenient for everyone seeking alternative healthcare and support Alternaleaf making this accessible country-wide.”

The campaign aims to reshape how Australians access alternative healthcare, making convenience and inclusion its top priorities and will run across paid and social media platforms including Facebook, Instagram, LinkedIn and TikTok.