alt/shift/ Brisbane adds several new clients as office growth continues

Independent creative communications agency alt/shift/ is celebrating a suite of new client wins and panel appointments out of its Brisbane office.

The Y Australia, TIQ, TEQ and 99 Bikes are the latest brands to join alt/shift/ Brisbane’s growing portfolio, which already includes Ausbuild, Baskin Robbins, and Mick Fanning’s Charity Golf Days.

Following a competitive pitch process, The Y Australia appointed alt/shift/ Brisbane to spearhead its national brand reset, while 99 Bikes has entrusted the team to develop and roll out a new OOH brand campaign for the national bike retailer.

Jenny Stramilos, The Y Australia Brand and Communications Manager, says that alt/shift/’s response to their brief stood out from the outset: “alt/shift/ visually showcased the heart of our organisation in their brief, above and beyond what we could have imagined – it’s their ability to understand who we are at our core, matched with their brand smarts that sets alt/shift/ apart.”

Says Priscilla Jeha, alt/shift/ Brisbane General Manager: “We’re thrilled to be working alongside The Y to strategically reposition the national brand in the Australian for-purpose market. We’ll be delivering a new creative direction that will include an internal communications strategy and compelling storytelling led by a nationally aligned vision and mission.”

Following successful tender processes, alt/shift/ has also been appointed to TIQ’s MarCom and Event Services panel, and, after delivering successful campaigns including the FIFA 2023 Women’s World Cup project, was earlier this year reappointed to TEQ’s PR Panel with projects already underway.

Adds Jeha: “It’s been a busy and exciting six months since joining alt/shift/ Brisbane. Together with our new client partners, we’re excited to be bringing a range of strategic and creative PR, communications, brand, media and content work to life. Alongside these new client appointments, the team have been busy delivering campaigns and communications for existing local and national clients including Officeworks, Tinder, Origin Energy, and Neami.”

alt/shift/ has also announced that Priya Shah, who has been with the agency for 18 months, was earlier this year appointed Account Manager in the Brisbane team.

Elly Hewitt, alt/shift/ co-founder and National CEO, expresses how proud she is of the Brisbane team: “Since launching the office in 2022, the team has played a key role across our portfolio of national brands while building their own presence in market. Brisbane is without a doubt the most energised market in the country and we are so proud to see the team and client portfolio steadily grow since opening. We are excited for what’s to come, and what will be a transformative period for Brisbane and Queensland more broadly.”

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