Alt/Shift/ appoints Priscilla Jeha to GM, Brisbane and Samantha Razzell to GM, Melbourne

Independent creative communications agency alt/shift/ has appointed two new general managers to oversee its Melbourne and Brisbane offices while current staff are on maternity leave. Priscilla Jeha (above left) will take the helm in Queensland, and Samantha Razzell (nee Gale) (above right) will join the team in Victoria. Their appointments come alongside several new hires across the agency’s Sydney and Melbourne offices.

Elly Hewitt, co-founder and national CEO of Alt/Shift/, expressed her enthusiasm for the new appointments: “Both Cil and Sam bring extensive leadership experience, developing high-performing cross-functional teams. With our expanding offering and commitment to the team and our clients, we are delighted to have such strong hands in place. Each of them bring complementary experience to our agency that will look to enhance our offering and deliver the best results for our clients.”

In Melbourne, Razzell joins the team with 14 years of agency and in-house experience in the healthcare and social impact sector. Most recently, Razzell worked at biopharmaceutical company Apellis, focusing on corporate communications, market access, and policy. Throughout her career, she has collaborated with clients, including GlaxoSmithKline, Danone Nutricia, HCF, Alexion, Abbvie, Cochlear, Canteen, JDRF, Kidney Health Australia, and The Allanah and Madeline Foundation. Samantha, who joined the agency in early September, will lead the team of 30 in Melbourne, working closely with co-founder and managing director Sam Vassos.

With over 20 years’ experience in the government, tourism and retail sectors, Jeha joins the Brisbane team bringing a depth of experience building and leading teams across integrated agencies, both locally and globally. Fresh from roles including director of communications and media within Queensland Government, she has worked closely with clients including Surf Life Saving Foundation, 99 Bikes, TEQ, MyQueensland, Intrust Super, GlaxoSmithKline, Queensland Health, Suncorp, Rodd & Gunn and Mountain Designs. Jeha will lead the team up in Brisbane, ensuring continued success across key clients and bring her extensive experience in integrated campaign delivery.

Alt/Shift/ has also announced that Alison Prowse, who has been with the agency for two years, has been promoted to account director in the Brisbane team. Prowse will work closely with Jeha to drive success for their clients and strengthen team collaboration.

As part of its growth, alt/shift/ has welcomed several new appointments in Melbourne and Sydney, including Taylor O’Neill, who joins as an account manager in Sydney, Lucy Lincoln, an account executive in Sydney, and Shanya Sylvester, an account coordinator in Melbourne.

These new hires further strengthen the agency’s capabilities and commitment to delivering exceptional client service.

Adds Hewitt: “We are thrilled to welcome our new team members to the agency. Their expertise and fresh perspectives will not only help us navigate the transitions but also enhance our ability to deliver outstanding results for our clients.”