Allianz Australia launches new ‘Behind you for what’s ahead’ campaign via Howatson+White

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Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client.

 

The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and will be driven by a new visual identity. Allianz Australia is the first Allianz business to take the refreshed brand to market, making Australia the flagship for the new Allianz brand globally.

Says Michael Winter, chief general manager consumer, Allianz Australia: “Behind you for what’s ahead tells our customers who we are and what we stand for, and gives customers a reason to choose Allianz. We know that especially in times of uncertainty, people seek stability and trust, and insurance plays a key role in providing that confidence. We aim to secure our customers future, so they can have confidence in tomorrow.”



Says Sophie Finn, general manager marketing, Allianz Australia: “As our industry continues to navigate change, evolving to meet our customers’ needs, and ensure trust, is pivotal. Today, we are proud to be elevating the Allianz brand, and launching our new future-fit positioning and experience. Through our new look and feel we aim to deepen our emotional connection with consumers, excite our customers, and most importantly, demonstrate to Australians there is a genuine choice when it comes to insurance.”

Allianz Australia launches new ‘Behind you for what’s ahead’ campaign via Howatson+White

Howatson+White, chief executive officer and founder, Chris Howatson said the new campaign focuses on life’s every day, real and raw moments; and celebrates the courageous choices Australians make to determine their future, in seemingly small but significant ways: “What a privilege it is to work with the Allianz team. This new brand work is significant in establishing a long and distinctive idea for Allianz, designed to work as powerfully internally as it will externally.”

Allianz Australia launches new ‘Behind you for what’s ahead’ campaign via Howatson+White

Howatson+White, chief creative officer and founder, Ant White: “Being ready for what’s ahead isn’t always about having an abundance of courage to run towards a disaster. It’s about making the choices in life that define who we are. Choices like opening up to a mate, always saying goodnight, letting your home be lived in, or taking on the stress of a road trip for the reward of a family holiday. To choose is to provoke every Australian to reconsider their insurance, but also what’s important to their everyday lives. Something we can all control. And something Allianz has always been behind.”

Allianz Australia launches new ‘Behind you for what’s ahead’ campaign via Howatson+White

The Behind you for what’s ahead campaign launched on 9 May 2021, and is supported across an integrated mix of broadcast (TVC, Cinema and YouTube), digital, radio, print, and outdoor media planned and bought by Allianz’s media partner, Spark Foundry.

Allianz is proud to have protected Australians for over 100 years, and is committed to continue providing customers confidence in tomorrow. For more information, please visit: www.allianz.com.au.

Client: Allianz Australia
Agency: Howatson+White
Media Agency: Spark Foundry

Production Company: Revolver
Director: Dani Pearce
Managing Director/Executive Producer: Michael Ritchie
Executive Producer/Partner: Pip Smart
Producer: Sarah Nichols
Director of Photography: Ari Wegner

Post Production: ARC EDIT
Executive Producer: Dan Fry
Editor: Pete Sciberras

Post Production: Heckler
Executive Producer: Bonnie Law
Colourist: Olivier Fontenay
Flame Artist: Brad Smith
IO & Grade Assist: Maud Chaupis

Music and Sound Post Production: Sonar
Composers: Jackson Milas and Antony Partos
Executive Producer: Sophie Haydon
Sound Designer: Timothy Bridge