Allhomes celebrates 25 years of local experience in new ‘We Know Canberra’ Autumn campaign

March 24 2025, 10:34 am | BY Ricki Green | No Comments

Allhomes, Canberra’s leading property website, has launched its new Autumn campaign ‘We Know Canberra’, celebrating its 25 years of local experience.

 

The campaign focuses on the emotional journey of finding the perfect home, going beyond listings to showcase Allhomes’ deep knowledge of Canberra, Queanbeyan, and the ACT.

The campaign includes OOH ads, digital spots and a documentary-style TV commercial, highlighting the distinct charm of Canberra’s neighbourhoods and its quirky local stories. It also features moments that bring Canberrans together, like heading to a Brumbies games at GIO and the viral Hephner the Alpaca, who sneezed on King Charles during his recent visit.

The campaign shows how Allhomes helps Canberrans navigate the property market and highlights key Allhomes app features, like property alerts and school zone searches, to make finding a new home easier.

Says Kaaren Lewis, General Manager Allhomes: “Buying or selling a home is more than just numbers and listings—it’s about finding the perfect place to build your life. This campaign celebrates what makes Canberra and its people unique, showing why a local touch is so important when finding the right property.”

“The TV commercial captures the essence of everyday life in Canberra. It’s all about keeping it real and guiding viewers through the familiar joys of living in the capital, while tapping into the nostalgic moment that only Canberrans will appreciate.”

Every year,  hundreds of thousands of Canberrans turn to Allhomes to guide them through every step of the property journey, offering unparalleled knowledge, market insights, and community expertise.

Domain & Allhomes
Creative Director: Catherine Tubb
Graphic Designer: Jj Semic
Senior Manager, Marketing: Bree Baguley
Marketing Executive: Adrian Doery

Production Company: Screencraft
ACS– Director of Photography: Michael Fardell
Senior Producer: Ryan Banks
Production Supervisor: Melissa Oxlade
Cinematographer: Toby Finlayson
Head of Post Production: Matt Davis

 

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