S&P/ASX Fixed Income Indices promoted in ‘All You Need to Know’ campaign via Bang, Sydney
Sydney-based agency Bang is behind this week’s launch of a new integrated advertising campaign for S&P Indices in Australia.
S&P Indices and ASX have again joined forces, this time to launch a new range of S&P/ASX Fixed Income Indices, which will offer Australian investors a benchmark to measure the performance of government and corporate bonds amidst increasing market volatility.
The campaign strategy is based on the new S&P/ASX Fixed Income Indices delivering “an insightful new benchmark for savvy Australian investors”, as a resource that cuts through complexity and clutter to provide “All You Need to Know” with a single number – the financial index.
VIEW PDFs OF THE ADS
Bang’s creative execution uses the campaign theme “All You Need To Know” paired with the tagline “S&P/ASX – Australia’s benchmarks.”
The design draws on ‘word search’ style puzzles to illustrate the simplicity of the S&P/ASX offering within an environment of ever increasing financial complexity.
Bang and its media buying partner DWA have rolled out the integrated advertising campaign in The Sydney Morning Herald, The Age, The Australian and The AFR, plus online banner advertising, and Out Of Home lift and lobby placements.
Says Karl Uhrich, account director with Bang: “This work with S&P Indices follows a successful multi-agency pitch held in August. We’re thrilled to see the campaign come together nicely to help build brand awareness for the S&P/ASX partnership in the Australian financial marketplace.”
Says Christopher O’Brien, managing director at S&P Indices: “As the first independently produced fixed income index in Australia, it was very important for us to engage a local agency with specific Australian knowledge. Bang met these needs, and their campaign execution presents our unique strengths in a simple and memorable way.”
Agency: Bang, Sydney
Creative Director: Samantha Krug
Senior Designer: Jenna Niven
Copywriter: Piers Twomey
General Manager: Simon Fitch
Account Director: Karl Uhrich
Account Manager: Alastair Smith
DWA
Director of Client Services and Strategy: Adam Powell
Senior Account Manager: Cameron McEvoy
8 Comments
Less ‘Bang’ for your buck I’d say.
I disagree. The creative looks pretty good and I’ve seen them about a fair bit in the media this week.
Travelex cash passport ads from 2006 methinks. Without the art direction.
Seems eerily familiar.
Unnecessary comma after ‘risk’. Seriously, do people even proofread ads any more or understand basic punctuation?
This idea is inspired. Only the dull, uninspired hacks on this blog would disagree, and surely every creative team reading this would kill for a piece like this in their book. Sure, every cynic in the universe can have a go at it, but Bang has cranked out a beauty here. Who could hate this? Not a real creative, surely, only a junior one out in their first couple of years in the business. If you’re trying to criticise this amazing advertisement, then I have just two words for you: Try harder.
Great idea. Great creative. Shame to see so many people struggling to appreciate the simplicity of it.
Nice, simple concept and execution. Critiques above only highlight that they are blissfully ignorant of the creative process.
And the comma….oh no, I think the earth just stopped rotating on it’s axis.