All new Virgin Australia promoted with launch spot created by Clemenger BBDO, Sydney
May 7 2011, 3:09 am | | 26 Comments
Clemenger BBDO, Sydney is behind the campaign to launch the all new Virgin Australia.
The launch TV commercial features the Virgin crew as well as industry experts Juli Grbac, responsible for the Virgin Australia uniforms and Hans Hulsbosch, who created the new airline’s logo and plane design.
The commercial brings to life the essence of Virgin Australia by focusing on their people and stylish new planes.
26 Comments
I really like this spot – a huge step up for Virgin Blue. Good to see some great work coming out of Clemenger Sydney.
http://www.youtube.com/watch?v=CcNvPYpKE8g
Why it’s The Tales of Texas Rangers with nice new planes replacing the horses.
A nice follow up will be Richard as the Cisco Kid waving his hat flying off into the sunset – but who plays Pancho ? Maybe Belgio ?
This spot looks like a promo for a tv show.
Great looking spot.
What’s the differentiator?
Hot flight attendants. Job done. Except they rarely live up to that, most of them are gay, rude or grumpy. But fuck it, I’d rather fly with them than a bunch of singing kids.
Maybe it’s because I’ve had 10 beers, but I really don’t know what is going on in the execution. No clue at all!!
But it feels epic-ish, big and stylish, so it ticks the inportant boxes I guess.
Solid. Not great, but not crap. Solid start for Clems and Virgin.
this looks like a scene from Glee…
Shit airline. Shit ad.
Nice, big idea.
With all that money going into the shoot they only had enough left for library music?
That music rocks. I’ve got the exact thing on this button on my old Casio keyboard.
Sounds like someone’s shitty they didn’t get the gig doing the music….
Makes me wanna fly on Virgin. Job done.
It seems like a missed opportunity for the relaunch of a renowned challenger brand. Now they’re just another airline getting just another designer to redo their logo.
They forgot to rub this turd in the glitter.
That was the best airline reBLAND seen this year.
Wow thats crap………thats a rebrand?….Marketing Dept and the agency should be fired…….as note – how many female cabin crew have you seen with their hair out….love to see Virgin’s rules for personal grooming on this as when I fly virgin they all have their hair tied up and don’t look that sexy.
This is one of the worst airline ads around…shame on!
Who’s the dude in the Jag?
What’s in the brown satchel?
Why are they assembling their own planes (I like mine made by Boeing).
Why are they polluting the sky with red smoke?
Why are they wasting time assembling the best crew they presumably employ already?
Why use Hulsbosch when they not long ago designed the key competitor’s livery?
So many questions, too confused and friggn’ bored to bother waiting for the answers…
Really dull. Not at all what I was expecting.
So sorry Clems. That must have hurt so much.
Even the logo sucks….thank you Clems and Virgin Marketing team……a perfect example of how to do a crap rebrand…..great job muppets!
Yawn. Such a boring ad (until the planes with the colourful smoke fly over). Having said that, I now know that there is only 1 Virgin airline in Australia. But that might be because of the media saturation during primetime.
Anybody know the background music?
Love the ad. Its a brand I would like to be associated with. Fantastic music!
Background music anyone?
The new TVC for Virgin Australia is not just the greatest ever made for a local airline – its the greatest launch / relaunch ad for any airline anywhere anytime !
The logo is great – the music is commanding – the action and motion are alive and compelling !
I know what I am talking about as once was commissioning client for maybe 10 of the most famous TV ads ever made here (old guy now though).
I read the stupid comments in blogs about it being shit etc.
That’s just banal talk.
Its fucking huge guys !
(not a relative of anybody either !)
Ward
Sydney
Has anyone seen the last 2 Virgin Atlantic tvcs? All Virgin Australia has done here is taken ideas from both of Virgin Atlantic tvcs and “tried” to do it better and failed miserably.
TVC1 : Virgin Atlantic Bond TVC
http://www.youtube.com/watch?v=gb6dFwe_iwU
TVC 2- STILL RED HOT
http://www.youtube.com/watch?v=gIqwUV-qOiU&feature=related
Tell me the Virgin Australia TVC is original LOL