ALL launches ‘The World’s Best Exchange Rate’ in new campaign via The Works, part of Capgemini
ALL, Accor’s booking platform and global loyalty programme, has successfully launched ‘The World’s Best Exchange Rate’ activation in Sydney this week, marking the start of a campaign enabling Australians and New Zealanders to convert their leftover foreign currency into something more valuable than AUD/NZD. At the currency exchange booth, people can donate their spare notes and coins to charity, and become a member of ALL if they aren’t already, for the chance to win incredible holiday prizes.
The activation, devised by The Works, part of Capgemini in partnership with Banter and Edelman, features pop-up currency exchange booths across Sydney, Melbourne, Brisbane, and Auckland over the next three weeks. It’s designed to inspire consumers to donate any international currency they may have, and, sign up to Accor’s free loyalty programme ALL for the chance to win epic getaways, stays at Accor hotels and resorts across the Pacific, holiday vouchers, concerts tickets at Accor Stadium, Reward Points, exclusive merchandise, and more great prizes. And best of all, the currency donated all goes to charity.
New research from ALL reveals Australians hold a staggering $1.04 billion AUD and New Zealanders $299 million NZD in unspent foreign currency*. This activation seeks to address this untapped currency, allowing consumers to convert idle cash into something rewarding, while also supporting charitable causes. All currency will be donated to local charities, Domestic Violence Collective AU and Kids Cure NZ, enhancing the spirit of giving in time for the holiday season.
Says Anne Gill, Accor Pacific Vice President Commercial Market Strategy & Performance: “As travellers look to reignite their passion for exploration, we’re thrilled to launch ‘The World’s Best Exchange Rate’ across Australia and New Zealand, embodying ALL’s commitment to creating unforgettable travel moments while delivering social impact. By converting leftover foreign currency into charitable donations and creating holiday prize opportunities, we’re enchancing brand engagement and loyalty. It’s a compelling way for ALL to connect with travellers during holiday planning season, inspiring future stays and strengthening our footprint in the Pacific.”
Says Jerome Gaslain, Head of The Works: “Surprising people in their daily lives isn’t easy, but tapping into the simple insight that millions hold onto foreign currency was just the spark we needed. We’re incredibly proud to have crafted a memorable experience that introduces people to ALL and gives them a chance to win holiday prizes. This wouldn’t have been possible without an incredible partnership with a client who trusted us from the start. Bonus point, I got to finally put my full jar of coins to good use!”
The activation launch in Sydney saw high levels of consumer engagement and prize winners, with a total of 467 lucky winners; and prizes ranging from holidays to Barossa, Brisbane, Bunker Bay, Hobart, Melbourne and Port Douglas; concert tickets to see top artists at Accor Stadium and Qudos Bank Arena, $7,500 worth of holiday vouchers; 20,000 worth of Reward Points, and more. Over 45 unique currencies were exchanged, reflecting the diversity and breadth of Australians’ travel habits.
For more information, dates and locations visit: theworldsbestexchangerate.com, and explore the ALL.com End of Year Offer sale for more great travel deals.
Accor’s Commercial, Marketing & PR Team:
Anne Gill
Stephanie Inglis
Tim Gray
Jessica Baider
Naomi Hammond
Julie Lumsden
Alissa Kim
Creative Agency: The Works, part of Capgemini
Head of The Works: Jerome Gaslain
Head of Client Business & Operations: Millie Mae Twort
Head of Account Service: Jessica Silver
Creative Director: Claire Stapleton
Senior Copywriter: Dan Wood
Senior Art Director: Melissa Hawkett
Senior Producer: Josh Mullens
Head of Social: Emelie Lundberg
Videographer & Editor & 3D Artist: Nick Withford
Designer: Bliss Taylor
Motion Designer: Juan Cabrera
Strategist: Jacq Henderson
Experiential & Digital Production: Banter
PR: Edelman
Chief Operating Officer: Amber Scotto
Account Manager: Ainslie Lambourne
Account Executive: Vaibhav Mehta