All About Media celebrates 20 year milestone

This year marks a significant milestone for All About Media, as the team celebrates 20 years of delivering innovative, results-driven media campaigns for a diverse portfolio of local, national and global clients. Founded in March 2005, All About Media is a full-service media agency focused on creating authentic and compelling brand stories that truly connect brands with their audiences across strategy, content and media placement.

For over two decades All About Media has delivered engaging campaigns that captivate audiences with a solutions-driven approach that encompasses traditional, digital and social media, while also offering marketing and business solutions and strategy that gets results.

Says Daniel Atai (pictured above), founder and director at All About Media: “I am so proud to be part of the Australian media industry and even prouder of our team who have earned a reputation for integrating innovative media solutions with marketing insights and a strategic business view. Ultimately, it’s always personal – we delve into the heart of every brand and ask questions that enable our clients to trust us with their campaign and we’ve continued to do that for 20 years now.”

The onset of the new millennium brought a dramatic shift in media consumption, with significant disruptions across all traditional and even now digital media landscapes. All About Media emerged at the forefront of this media revolution, thanks to foresight, planning and new approaches to media buying and strategy.

Says Atai: “Digital media changed everything. Real-time updates and targeted audience insights provided a level of precision that traditional media couldn’t offer. From the start, our mission has been to guide clients through these changes with innovative, measurable solutions — whether that’s meant adopting programmatic media tactics, automation (including now AI) or navigating the rise of social media platforms.”

In 2016, All About Media became one of Australia’s first independent agencies to adopt programmatic advertising in-house with the launch of its proprietary platform, ViewSpotter. The platform transformed All About Media’s operations by streamlining campaign deliverables, enhancing targeting accuracy, and reducing costs for clients.

Says Atai: “By embracing programmatic advertising early, we set the standard for efficient, measurable campaign success, and that remains a core focus today.”

As the force and reach of social media became evident, All About Media has expanded their team to include social media specialists. This team of conscious creatives and buyers have their finger on the social media pulse, allowing them to blend authentic creativity with data-driven insights and search optimisation to align campaigns and audience behaviours. Just another way that All About Media has continued to transform, grow, and adapt to the ever-changing media landscape.

Adds Atai: “As the media landscape continues to evolve, we remain committed to fostering a culture of media innovation, technological adaptability, and a dedication to client service. Every day there is a new opportunity, and we’ll continue to lead the way for our clients by staying flexible and open to new possibilities. For now, we are very grateful to everyone who has supported our journey – now, here’s to the next 20 years.”

www.allaboutmedia.com.au

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