Alex Hay steps up to head of broadcast production at George Patterson Y&R Sydney

Alex Hay has been named head of broadcast production for George Patterson Y&R Sydney.

Hay joined the agency last year from Luscious International where she was marketing director of the group’s commercial, film and music video divisions. She also helped establish and produced film projects for Viscious, Luscious‚ emerging director division.

She also has significant account management experience, before transitioning to production, Alex worked on various accounts locally, before heading overseas for a three year stint in New York with Y&R Brands, working on Citibank, AT&T and United Nation’s business.

Hay will head a growing broadcast production team at GPY&R whichhas also recently recruited additional editing, production and soundproduction staff to work in their in-house production facilities.

GPY&R Sydney MD, Phil McDonald said that Hay had managed aformidable workload since joining Patts and had been integral indriving increased production business through the company‚s in-housefacilities. “Our TV production and digital schedules have more thantripled over the past few months due to new business wins and Alex hasbeen a critical player in getting our work through the pipeline.  Herpromotion to head of broadcast production is testament to her hardwork, and her value to GPY&R Sydney.”