AlertForce appoints Orange Line to handle SEO services

Consulting-led digital marketing agency Orange Line has capped off the year with a significant new business win securing national health and safety training organisation AlertForce as its newest client.

Orange Line has been appointed to deliver all SEO services, supporting AlertForce’s nationwide growth strategy. The agency was selected following a competitive pitch, with AlertForce citing Orange Line’s depth in SEO and clear plan to grow organic visibility as key differentiators in its decision to appoint.

AlertForce is a registered training organisation specialising in compliance-based work health and safety (WHS) and occupational health and safety (OHS) training, with a strong focus in the transport, building and construction sectors. The organisation delivers critical, nationally recognised training, including silica awareness and asbestos training courses, which are mandatory across Australia.

Brendan Torazzi, CEO and Founder of AlertForce, says the partnership comes at a pivotal time for the organisation’s national growth: “As demand for compliance training continues to grow across Australia, it’s critical that AlertForce is visible and accessible to businesses nationwide. Orange Line stood out for their SEO expertise and their clear technical, creative and commercial approach to scaling our digital presence, giving us confidence they were the right partner to support our next phase of growth.”

David Klein, Co-Founder of Orange Line, says the win reflects the agency’s focus on scalable, consulting-led growth: “WHS & OHS training is mandatory across Australia, which creates both responsibility and opportunity. We’re partnering with AlertForce to support their national expansion by ensuring their training solutions are highly discoverable and accessible through a performance-led SEO strategy. It’s a strong way to close out the year for our team, and we’re excited to get started.”

Work on the account has commenced immediately.

The appointment further strengthens Orange Line’s mission to be the leading consulting-led digital agency trusted by organisations seeking measurable growth via strategic SEO and digital performance. Orange Line has recently been appointed by a raft of other brands in Australia and the US including Dreambaby, TVSN, Orana Car & Truck Rental, Revestio, ProSpend, Hire A Mover and Voices (US).

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