Aldi promotes ‘Back to School’ gear in latest animated TV campaign via BMF Sydney
January 5 2015, 12:33 pm | | 1 Comment
ALDI has launched its Back To School Campaign with the introduction of characters ‘AL’ & ‘DI’.
The retail-led campaign aims to demonstrate ALDI’s range and breadth during the annual stampede for pencil cases. From Catalogue to TV to Digital with Social and Competitions along the way to in-store, AL & DI offer a helping hand for parents while appealing to kids a little too.
Client: ALDI
Agency: BMF Sydney
Creative Director & Copywriter: Alex Booker
Art Director: Sophia Coghlan
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Siena Shuttler
Agency Producer: Jenny Lee-Archer
Animation: Red Ape
Sound Design: Rumble
1 Comment
Character designs are cute..