ALDI launches new integrated back to school campaign starring ‘AL & DI’ via BMF Sydney

ALDI knows back to school shopping can be a bit of a chore – with endless items and multiple stops – especially when you could still be enjoying summer holidays. And that’s why ALDI is putting the fun into going back to school through a new campaign via BMF Sydney which features the adventures of AL & DI.

VIEW THE EGYPT SPOT

VIEW THE JURASSIC SPOT

VIEW THE MIDDLE AGES SPOT

This year sees AL & DI go back in time, escaping dinosaurs and mummies, as they collect all the goodies for the school year ahead. The animated characters reveal an incredible Special Buys Back to School sale, with everything from notebooks and shoes to backpacks and lunch boxes, selling for less than $20. Not forgetting a wide variety of tasty lunchbox favourites to keep the little ones active all day and with no artifical colours storewide there is even more reasons to stock up at ALDI.

The integrated campaign lives on TV, Radio, POS, Catalogue, Social and Digital. And parents can keep up to date with the Back to School range at https://www.aldi.com.au/en/special-buys/back-to-school-special-buys/.

Agency: BMF Sydney