ALDI calls off search as quality Hommus found instantly in latest campaign via BMF

ALDI Australia has released a new integrated campaign developed by BMF, aimed at reinforcing the supermarket’s reputation for offering high-quality products at everyday low prices.

 

The new ‘Quality is Easy to Find’ campaign, directed by Steve Rogers through Revolver, features a search party preparing for a major mission. The search is abruptly called off after a member quickly locates what they were looking for: ALDI’s Deli Originals Traditional Style Hommus, emphasising the message that quality products are easy to find at ALDI.

The campaign rolls out across multiple platforms including TV, cinema, radio, out-of-home, social media, and owned channels, with media by Zenith and PR support from Ogilvy.

View more of Steve Rogers’ commercial work on his Bestads Profile.