Akcelo’s Brandon Piggott and Justin Borromei to join AdFest’s Young Lotus Workshop in Thailand

Eighteen creative teams, representing eighteen cities will take part in this year’s Young Lotus Workshop at ADFEST in Pattaya, Thailand, hosted for the second time by Ogilvy, under the theme, Dear Advertising, you used to be funny.

 

Akcelo creative team Brandon Piggott, copywriter and Justin Borromei, art director from Sydney will join the Young Lotus Workshop.

The Young Lotus teams will first enjoy a series of talks and workshops hosted by Ogilvy’s creative, strategy and planning leaders. Next, they’ll receive a real brief for real client – with just 24 hours to meet the deadline.

The Workshop, that will run Tuesday 19 – Thu 21 March, is divided into two halves. The first half is dedicated to talks and lectures by leading industry professionals. In the second half, attendees will work in teams on a 24-hour creative brief and present it to the Young Lotus committee.

Finalist teams will then present on stage in front of delegates at the Ogilvy Presents Young Lotus Workshop 2024: Dear Advertising, you used to be funny session onSaturday 23 March at 11.50-13.00 and delegates will get to cast their votes for their favourite team to determine Popular Vote winner.

Julia Hou, group executive creative director at Ogilvy Beijing and South China Offices, is one of this year’s Young Lotus mentors.

Says Hou: “Creativity is all about communication, it’s the result of people constantly bumping into each other and sharing their feelings. By communicating through courses and the competition where everyone is together, we can discover the most fun parts of advertising.”

Supparat Thepparat, executive creative director at Ogilvy Bangkok, another distinguished mentor this year added: “We all aim to create work that’s as enjoyable as it is meaningful. In these transformative times, fun and creativity go hand in hand, blending fresh ideas and skillful execution with a dash of joy. This workshop is a collaborative space where youthful energy and seasoned insights come together. You’ll learn new tricks and, hopefully, discover your own kind of fun.”

The Young Lotus Workshop 2024 is a two-and-a-half-day workshop designed to fast-track the careers of up-and-coming young creative teams across the region. It is one of the industry’s longest-running mentoring programs, providing the next generation of advertising leaders with valuable hands-on, practical experience since 2004. The program is open to advertising professionals aged 30 and under, with teams selected by local representatives in markets across the region.

36 young creatives from 18 cities joining this year’s workshop are:

Almaty: Alfira  Abdalimova, Art Director & Ersultan Karanov, Copywriter from BBDO CA

Bangkok: Phanisa Wangsuk, Senior Copywriter & Thitipong Kalong, Senior  Copywriter from CJ WORX

Colombo: Abhinandanan Keerthiseelan, Junior Art Director & Lihini Welagedara, Copywriter from Popkorn

Dhaka: Md. Tahmidur Rahman Kadery, Executive, Strategy and Planning & Rifat Ara Papri, Creative Manager from BEATNIK DIGITAL LIMITED

Ho Chi Minh: Mai Nguyen, Art Director & Vy Binh Tran, Senior Copywriter from GOLDEN IMC GROUP HOLDINGS

Hong Kong: Nicholas Wong, Art Director & Yin Yeung, Copywriter from Ogilvy Hong Kong

Jakarta: Mufti Abdila, Digital Strategist & Syifa Audrey Azzahra Febian, Digital Strategist Executive from Gushcloud Indonesia

Kathmandu: Prasanna Shrestha, Brand Strategist from OUTREACH NEPAL PVT LTD & Saishma Ghimire, Incubation Assistant from King’s College

Kuala Lumpur: Muhammad Aqiff Jamaludin, Brand Executive & Muhammad Nurfadhil Abu Samah, Art Director from TBWA Kuala Lumpur

Manila: Amiel Jasmine Lumbang, Copywriter & Paul Gilbert  Castro, Art Director from VML Manila

Mumbai: Chaitali Mane, Junior Visualiser & Shagun Agarwal, Copywriter from Ogilvy

Riyadh: Fadi Abdeen, Senior Art Director & Mohammed Basalamah, Senior Copywriter from Bigtime Creative Shop

Seoul: Jeongah Seok, Art & Minhyang Lee, Copywriter from Cheil Workdwide

Shanghai: Wenrui Gao, Associated Planning Director & Yuchenxuan He, Group Head from Amber Communication(Shanghai) Co.Ltd

Singapore: Dawn Lee, Art Director & Enkainia Lee, Copywriter from BARTLE BOGLE HEGARTY

Sydney: Brandon Piggott, Copywriter & Justin Borromei, Art Director from Akcelo

Taipei: Yi-Shan (Alison) Hung, Copywriter & Wei-Pan (Ben) Hu, Copywriter from VML

Tokyo: Kanon Takahashi, Copywriter from Hakuhodo Inc. & Takuya  Miyazaki, Art Director from TBWA HAKUHODO Inc.