AJF Partnership Melbourne wins Feb/March Could Be a Caxton competition for iSelect, Rate Rise ad

AJF Partnership Melbourne’s iSelect ‘Rate Rise’ ad has been announced as the February/March winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.    

Says Cam Blackley, creative director of Droga5 Sydney and the judge of the February/March competition: “This was the absolute standout of the bunch. An insurance ad, that’s funny.  I defy anyone not to be stopped by the dude’s faux concerned eye contact. Plus it only works with the scale you get with a full-page broadsheet newspaper ad and that is why it should be in with a shot.

“The temptation to go a bit silly in the copy was also resisted, just a nice little nod to the campaign tone of voice at the end of the first paragraph. So, whoever it is making this stuff in a very difficult category, I love your work.”

Credits:

Agency: AJF Partnership, Melbourne

Art Director: George Freckleton

Copywriter: Brent Liebenberg 

TheApril / May Could Be a Caxton competition is now open for entries. It’s free to enter and anyone can submit nominations.  The copywriterand art director responsible for the newspaper campaign judged best ofthe year’s Could Be a Caxton bi-monthly winning ads, will score an allexpenses-paid trip to the 2011 Caxton Awards.

For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, click here.