Airbnb highlights why Santa prefers a stay over hotels in new ‘Santastrophe’ campaign via BUCK

Airbnb is debuting a new ad in its ‘Get an Airbnb’ campaign, which highlights key differences between Airbnbs and hotels – including things like more space, more amenities, and more value.

 

This special holiday spot, titled ‘Santastrophe’, features the campaign’s signature, playful animated style created by the design and animation team at BUCK, which continues building on their body of snappy character-driven work for Airbnb, directed with style and a sly wit by Andy Lyon.

Narrated in the style of the poem “A Visit from St. Nicholas,” the ad takes the perspective of Santa Claus as he struggles to navigate a hotel on Christmas Eve – and then successfully delivers his presents to an Airbnb listing.

The ad will run on social, TV and in cinemas in the US, Canada, Australia, the United Kingdom, Germany, Mexico and Brazil.