AIRBAG takes out coveted Grand LIA for Integration for Honest Eggs Co. ‘FitChix’

AIRBAG has taken out the Grand LIA for Integration as the London International Awards announces the final winners and finalists for 2023.

The coveted Integration Grand LIA was awarded to AIRBAG for its outstanding campaign, “FitChix” tailored for Honest Eggs Co. The campaign also secured another two Gold Statues and one Silver Statue in the same category. This piece of work was honoured with 23 LIA Statues by seven different juries, including two Grand LIA Statues. VMLY&R Melbourne was awarded five Statues for “FitChix” including the Ambient & Activation Grand LIA.

M&C Saatchi Sydney has scored two Silver in the Radio & Audio category for Steggles Turkey ‘Tech’ and ‘History” spots.

The Creativity in PR category saw The Monkeys pick up one Silver for The Government of Tuvalu ‘The First Digital Nation’. Special Australia won two Bronze Statues for Virgin Australia ‘Middle Seat Lottery’. Wildlings Perth scored a Bronze for Clothing Please ‘ClothingFans’ and Wunderman Thompson Benelux Antwerp / Wunderman Thompson Sydney scored a Bronze for Vow ‘The Mammoth Meatball’.

Revolver led the Australian winners in the Production & Post Production category with a Gold for Cadbury ‘Garage’, a Silver for Cadbury ‘Speakerphone’ plus two Silver Statues for NRMA Insurance ‘Duel’ and ‘Runaway’. FINCH scored a Gold for ModiBodi ‘I’m Dying Inside’ and a Bronze for Tourism Australia ‘G’day’. The Sweetshop was awarded a Bronze for Samsung ‘Flipvertising’.

INTEGRATION

Integration showcases creative ideas that brilliantly work across a minimum of three or more channels or platforms cohesively. Presiding over the Integration jury is Chaka Sobhani, the Global Chief Creative Officer of Leo Burnett Worldwide. Sobhani and her esteemed panel are proud to award a total of 25 Statues in this category.

Celebrating the very best in the category, the jury awarded a Grand LIA, four Gold, nine Silver, and 11 Bronze Statues, alongside commending four Finalists.

The coveted Integration Grand LIA was awarded to AIRBAG for Honest Eggs Co.

Sharing her perspective on the best work in Integration, Sobhani expressed, “Our resounding Grand LIA winner is the brilliantly fresh and original “FitChix”. So simple, so brilliant, absolutely breathtaking.”

RADIO & AUDIO CATEGORY

Celebrating the power of sound, the Radio & Audio category recognizes audio-centric content that engages listeners and stimulates their imagination on behalf of a brand. This year, the jury, headed by Oriel Davis-Lyons, Chief Creative Officer of Mother New York, awarded 30 Statues in this category.

After vibrant discussions and rigorous deliberation, the jury is pleased to award seven Gold, 12 Silver, and 11 Bronze Statues, in addition to commending 11 Finalists.

Oriel shared his perspective on the remarkable work: “We felt very good about the Golds we had given out but for something to be elevated to become a Grand LIA, it has to really jump out. And collectively, we couldn’t say that there was something that jumped out from the others.”

CREATIVITY IN PR CATEGORY

Creativity in PR celebrates work rooted in creative thinking, influencing opinions, and cultural relevance. The focus is on reputation management across the PR spectrum, with a clear demonstration of positive reinforcement and goodwill for brands. The jury, led by Judy John, Global Chief Creative Officer of Edelman, is pleased to celebrate the most outstanding work in their category with a total of 58 Statues.

Following the extensive onsite judging process, two Grand LIAs, 14 Gold, 18 Silver, and 24 Bronze Statues were awarded, alongside 14 Finalists.

The coveted Grand LIA was awarded to McCann Poland for their incredible work titled “Where To Settle”, executed for Mastercard. This piece of work was also awarded the Creative Use of Data Grand LIA, four Gold, a Silver and a Bronze by four different juries.

The Creativity In PR – Public Service/Charity/NGO Grand LIA was awarded to Publicis Conseil, Paris for Solar Impulse titled “Prêt à voter”. “Prêt à voter” was also awarded the Non-Traditional
Public Service/Charity/NGO Grand LIA in addition to five Gold, five Silver and a Bronze Statue in four different categories.

“When we were voting for the Grand LIA for the Public Service/NGO, we unanimously voted for Pret a voter. It was so far ahead of the others that it won the vote for Grand LIA. It was brilliant!” Judy John, remarked. She went on to say, “There was a lot of discussion for the Grand LIA for Creativity in PR. The reason why we picked MasterCard is the sustainability of that idea and the transformative nature of a company like MasterCard coming out and creating utility for people coming to Poland.”

CREATIVITY IN BUSINESS-TO-BUSINESS

The brand-new Creativity in Business-to-Business category celebrates world-class creative work in the business-to-business sector. Recognizing that business decision makers in companies are people, the category rewards creatively engaging ideas that market products and services to businesses. The inaugural Creativity in Business-to-Business jury, helmed by Eka Ruola, Chief Creative Officer of Nitro Group, awarded a total of 22 Statues.

After carefully evaluating every submission, the jury awarded a Grand LIA, five Gold, five Silver, and 11 Bronze Statues, alongside five Finalists.

SERVICEPLAN Germany won the inaugural Grand LIA in this category for their exceptional campaign, “AIZOME WASTECARE™ Industrial Waste – Certified As Skincare.”

Reflecting on the work that emerged in the new Creativity in Business-to-Business category, Jury President Eka Ruola shared, “B-to-B doesn’t mean boring-to-boring. The work we have awarded is a great example of creativity rushing into B-to-B arena. The Grand LIA was shoulders above the rest. It got Gold in B2B Design and Craft. It’s a beautiful piece. They have an amazing story to share with the audience.”

PRODUCTION & POST-PRODUCTION CATEGORY

The Production & Post-Production category endorses and celebrates world-class production values and executions of craft. The jury, helmed by Jury President Vera Maria Portz, Partner/MD/Executive Producer of Tempomedia Filmproduction, is honored to announce that 54 Statues were awarded in this category.

After three rounds of extensive evaluation, the jury rewarded outstanding work with a Grand LIA, 16 Gold, 16 Silver, and 21 Bronze Statues, as well as 13 Finalists.

This year’s highly coveted Grand LIA was awarded to Havas London for their beautifully crafted campaign, “Me, My Autism & I”, designed for Vanish x Ambitious About Autism.

Portz provided her perspective on the winners, expressing, “Overall, we had really good work. For the Grand LIA, everyone in the jury voted for this film because it was emotionally so strong but at the same time it was crafted so well that you could just feel how important it is to talk about a disease about social pressure, family pressure. So, we voted for “Me, My Autism and I.”

MUSIC VIDEO

In the Music Video category, we honor films that feature a musical performance, for the purpose of promoting a song, artist or brand. This year, the jury, led by Jury President Vera Maria Portz awarded 14 Statues.

After watching and discussing submissions from around the globe, the jury awarded one Gold, five Silver, and eight Bronze Statues, in addition to recognizing six Finalists.

After witnessing the world-class work emerging from the jury panels, Barbara Levy, LIA’s President & Founder, expressed, “After witnessing the world-class work emerging from the jury panels, Barbara Levy, LIA’s President & Founder, expressed, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of work again and again. So, you can be assured that the LIA 2023 Statue winners come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. My highest congratulations to our Grand LIA and Statue Winners.”

Created for Creatives, LIA unites industry leaders from around the world for an intensive onsite judging process in Las Vegas over nine days. There is no pre-judging. This guarantees that each juror devotes their full attention to assessing every submission within their respective categories from start to end, fostering a fair and rigorous selection of the Winners and Finalists.

View the winners and finalists