Air NZ offers Summer Bay’s Irene the ‘retirement break she deserves’ in new work via Special PR NZ

Tourism New Zealand has teamed up with Special PR New Zealand to mark a cultural moment here in Australia, inviting beloved Home and Away icon Irene Roberts, played by Lynne McGranger, to celebrate her departure from the TV show with a week-long holiday in New Zealand.

Mobile billboards recently appeared into Palm Beach (aka Summer Bay) with playful messages including “Irene, you’ve been home for 30 years, now try away” to catch the attention of the much-loved soap star.

To amplify the stunt, Air New Zealand is backing the campaign with a three-day sale on trans-Tasman flights, with one-way fares starting from $259. Routes include Sydney–Wellington ($259), Melbourne–Auckland ($269) and Brisbane–Christchurch ($269), available until 22 August. See more info here.

Tourism NZ is offering her and a guest a personalised itinerary across Aotearoa, complete with a stay at Auckland’s Hotel Britomart, as the perfect way to close her Summer Bay chapter.

The activation aligns with Tourism New Zealand’s ongoing ‘100% Pure New Zealand’ brand platform, designed to keep the destination front of mind for Aussie travellers.