AiMCO announces four new members

The Australian Influencer Marketing Council (AiMCO) has kicked off 2025 by adding four new industry partners to its growing member base.

Award-winning independent media agency, This is Flow, creator management specialists, RMK Creators, content marketplace, Creator Flow, and influencer talent managers, Skygate Media, are all new members of AiMCO

The new members take AiMCO’s overall membership to more than 120 partners, representing leading global and Australian brands, national media and marketing agencies and partners aligned with the influencer marketing sector.

This is Flow is an award-winning, full-service independent media agency. Named AdNews’ Media Agency of the Year in 2023, This is Flow specialises in influencer management, working with a host of popular brands like Air Asia, King Gee, Hard Yakka, Sky Dive Australia and John Deere.

RMK Creators is the newest division of RMK Management – Australia’s leading talent and crew agency. Focused on connecting clients with Australia’s top creative talent, RMK Creators looks after a roster of Australian influencers including actor Gyton Grantley, Pass Around the Smile creator Cleo Massey and broadcaster/DJ Faustina Agolley.

Creator Flow is Australia’s largest user generated content marketplace, helping brands produce high-performing UGC ads through more than  500 top-vetted creators. In the past year alone, its creators have produced over 2,500 UGC videos, driving results for over 1,000 brands across industries.

SKG (Skygate Media) is a global influencer talent management firm, renowned for being experts in crafting bespoke partnerships and deals for their celebrity clients. Assisting with creating deals, personal branding and talent management, SKG works with leading TikTokers, YouTubers, influencers, streamers and podcasts.  Its clients include the content creators, OGCrew, Stimpee, OfflineTV, Aimsey and many more. Its roster of clients reaches more than 11.3 million views per month.

This is Flow Senior Partnerships Leader, Lauren Pearce, said: “We’re excited to join AiMCO at such a pivotal time, and to collaborate with the industry’s best in influencer marketing. At This Is Flow, we’re eager to continue showcasing the powerful impact influencers have in shaping the entire media landscape.”

RMK Creators Creators Manager, Emma Pearce, said: “RMK Creators are excited to join AiMCO and champion the power of authentic creator partnerships in Australia.”

Mustafa Kassim, CEO of Roar Global, owners of Creator Flow, said: “Joining AiMCO is a proud milestone for Creator Flow. We believe in building a strong creator economy and empowering brands with authentic, creator-led content. We’re excited to connect with industry leaders, share insights, and help brands grow through UGC. We are proud to innovate the way brands and creators collaborate. As a brand leading the UGC segment, we look forward to driving more exciting initiatives and shaping the future of creator-led marketing.”

SKG Managing Director, Joel Collie, said: “At SKG, we are committed to setting the benchmark for excellence in influencer marketing. Joining AiMCO reinforces our dedication to industry best practices, transparency, and fostering meaningful brand partnerships. As the digital landscape continues to evolve, we’re excited to collaborate with AiMCO and its members to drive innovation and deliver impactful campaigns that elevate both creators and brands alike.”

AiMCO Managing Director, Patrick Whitnall, said: “It’s fantastic to kick off 2025 strongly with four new members joining AiMCO. There is already significant momentum among Australia’s influencer sector for the year ahead, particularly as we ready for our annual AiMCO Awards, which are set to be held in Sydney tonight.

“We’re anticipating another landmark year for AiMCO and the wider influencer marketing industry as more and more brands invest heavily in content creator and influencer partnerships. The global influencer marketing industry is set to reach $US31.2 billion by 2027, fuelled by advancements in AI, social commerce expansion and data-driven influencer campaigns and Australia is on a strong growth trajectory.”

The 2025 partners follow a record number of new members joining AiMCO in 2024, which included Subway, furniture company Koala, global travel platform Klook, talent management agency Mushroom Connect, and gaming agency Click Media.

For more information on AIMCO, visit www.aimco.org.au.

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