AIA Australia uncovers Australia’s healthiest communities in new campaign via Bastion

March 19 2025, 10:26 am | BY Ricki Green | No Comments

AIA Australia has unveiled its latest campaign ‘AIA Vitality Zones’ developed in partnership with Bastion.

 

The new campaign, featuring various AIA Australia ambassadors including Dr Jaime Lee, founder and director of Health Quotient; Shane Crawford, former AFL player and Marika Day, accredited nutritionist and practicing dietician, highlights 45 local government areas across Australia where residents are living healthier, longer lives.

Based on newly commissioned research, AIA Vitality Zones identifies areas where people have higher life expectancies, lower rates of chronic conditions, and improved wellbeing outcomes. According to the findings, residents in these zones live up to eight years longer than the national average and contribute to an estimated $371.4 million in annual savings for the public hospital system.



The campaign spans PR, media, digital, social, and AIA’s owned channels.

View the campaign hub here.

 

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