ahm defeats the health insurance matrix in ‘keep it simple’ campaign via DDB launching tonight
![ahm - pr shot[1].jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/2015/08/05074647/ahm2020pr20shot5B15D.jpg)
CB Exclusive – Finding a complicated way to do something simple is something many of us take great pride in. Like selecting health cover. That’s the message from DDB Melbourne in their new ‘keep it simple’ campaign for ahm Health Insurance.
The campaign launches tonight with a TVC entitled ‘In the Matrix’, and features a woman using virtual reality, gesture recognition, and data nodes of “untold knowledge” to find the best deal. The TVC was directed by Tim Bullock via production company Scoundrel and is supported by digital and outdoor.
“The health insurance matrix is a confusing place where people have their souls stolen by robots,” says DDB Melbourne ECD Simon Bagnasco. “If you’re looking for the best value cover it’s easier to go direct to ahm.”
The campaign follows the agency’s highly successful ‘Disappearing Act’ TVCs, which have seen ahm become one of the boom insurers in the industry. And one of its most high profile advertisers.
“Getting health insurance doesn’t have to be complicated,” says ahm Head of Marketing & Communications Peita Golden. “Everything we do at ahm is designed to make people’s experience simple and easy, whilst still delivering great value for money.”
Agency
Chief Creative Officer – Darren Spiller
Executive Creative Director – Simon Bagnasco
Creative Director – Robbie Brammall
Senior Art Director – Chris Andrews
Head of Onscreen – Simon Thomas
Executive Planning Director – Ian Forth
Group Business Director – Sarah Bailey
Business Director – Luke Osborn
Business Manager – Sophie Dimopoulos
Production
Production Company – Scoundrel
Executive Producer – Adrian Shapiro
Director – Tim Bullock
DOP – Daniel Ardilley
Post
Editor – Adam Wills
Grade – Edel Rafferty, Method Studios
Online Edit – Jamie Scott, Method Studios
Method Studios Producer – Catherine Park
Sound Design – Colin Simkins, Gusto Music
Gusto Producer – Brigid Giles-Webb
Client Team
ahm Health Insurance General Manager – Chris Carroll
ahm Health Insurance Head of Marketing & Communications – Peita Golden
ahm Health Insurance Marketing Manager – Amanda Romeo
7 Comments
Nice idea, well executed.
It’s not very interesting strategically for the category but maybe every insurer has to tell consumers they are simple/easy atleast once in their life.
Hammy.
i like this
I like it.
nup
I like this new Devondale ad too.
lol…not.