AGL: The world is changed by doers
AGL Energy, via George Patterson Y&R, Melbourne, has launched its new brand campaign ‘The World is Changed by Doers’, which is built on the positive impact AGL has had on Australia’s energy landscape over the past 170 years.
Directed by Joel Pront of Plush Films, the campaign kicked off with a TV commercial on air in Victoria and South Australia during the AFL Grand Final on Saturday and will be repeated this weeked during the NRL Grand Final in NSW and Queensland.
Running for three months, the integrated campaign stretches across TV, online and print advertising together with below-the-line executions.
Executive Creative Director: Ben Coulson
Copywriter: Fran Webb
Art Director: Matt Lawson
Agency Producer: Romanca Jasinski
Director: Joel Pront
Production Company: Plush Films
3 Comments
Solid proposition, but won’t change the ad world.
god i love ye olde fake beards.
Nice execution