Afterpay lets audiences ‘guess now, pay later’ in latest social campaign via Bounce Creative
@afterpayau Snatch up some epic deals just like Tessa! Afterpay Day is this Thursday the 18th until Sunday the 21st. You don't wanna miss out! 👜 @MitchellCoombs #afterpay #afterpayday ♬ original sound - Afterpay Australia
Afterpay is celebrating this Afterpay Day with star talent and TikTok sensation Mitchell Coombs through a retro game show content series. Developed in partnership with Bounce Creative, this new campaign launches Afterpay’s bi-annual event over August 18-21, with big brand retailers offering epic deals through the buy now pay later platform.
In true Bounce style and with the agility of Afterpay’s brand team, the series was created in under 3 weeks, from idea to execution, with a post schedule that most agencies might run from. With a strong insight and the power of storytelling (and a bit of fun).
Says Joel Chapman, executive creative director, Bounce Creative: “We were able to satirise the common notion of flashy sales events, where shoppers often buy unwanted items on impulse, into a moment where consumers can purchase with purpose.”
In this lighthearted series, Bounce has helped position Afterpay Day as a chance to seize deals driven by choice, shopping for items you need, not just a price tag. And with such a wide variety of merchants and sale items that aren’t made publicly available until the sale begins, the plot twist of Afterpay employees not even knowing the deals, was an opportunity to grab.
With production by the team at Optika, the campaign is now live across digital and social media platforms.
@afterpayau 🎙Afterpay Day starts Thursday - even our staff don't know how big the deals are! Get the app to access up to 70% off 1000s of brands, in-store and online. 🛒 #afterpayday @MitchellCoombs ♬ original sound - Afterpay Australia
Client – Afterpay
Senior Brand Manager: Mik Wagner
Brand Campaign Manager: Fabian Claveria
Assistant Brand Manager: Briar Rose
Senior Social & Content Manager: Evan Porteus
Content Marketing Manager: Annie Shaw
Talent: Huw Griffiths, Madi Pinkus, Tessa Donnithorne
Creative Agency: Bounce Creative
Executive Creative Director: Joel Chapman
General Manager: Michaela Lobb
Art Director: Jacob Lumsdaine
Copywriter: Chris De Santis
Animator: Kurtis Richmond
Talent scout: Jennie Bentley
Production: Optika
Director/Producer: James Tyrrell
Camera Operator: Callum Rogers
Sound: Greg Bye
Hair and Makeup: Rachel Pitt
PA: Luciano Inuggi
Talent: Mitchell Coombs
Post: Optika
1 Comment
What you’ll be guessing is how much you end up paying back and what impact it has on your credit rating.