Afterpay celebrates the true stars of tennis in ‘Afterpay Where You Wouldn’t Believe’ TVC via BMF

Australian founded global finance and payments innovator, Afterpay, has launched a new tennis-inspired spot via BMF to celebrate the true stars of the sport, the fans.

When the weather heats up the professionals hit the courts and Aussies flock to the stands for world-class tennis. With this sentiment in mind Afterpay, together with Mastercard, official partner of the Australian Open, have launched its next iteration of the brands ‘Afterpay where you wouldn’t believe’ brand platform, just in time for one of the biggest moments on the Aussie sporting calendar.

The campaign aims to further build awareness of all of the truly unbelievable head-turning ways and places people can Afterpay from pet supplies, food delivery, to makeup, music stores and much more.

Says Andrew Balint, vice president of marketing ANZ, Afterpay: “We know millions of Aussies will be tuning in to watch one of the biggest sporting tournaments of the year, just as millions of Aussies will continue to trust and choose Afterpay at checkout. In partnership with Mastercard, official partner of the Australian Open, we wanted to continue to build on our market-leading position in the buy now pay later category to bring to life all of the unexpected and often surprising ways and places you can Afterpay, in a culturally relevant way.”

Says Harry Stanford, creative director, BMF Australia: “It’s the fans that make the Australian Open what it is. We wanted to hero them in all their head-swivelling, rally-whispering glory. This odd but recognisable behaviour gave us a suitably unusual way to highlight all the places you can use Afterpay.”

The creative can be seen on Channel Nine during the live broadcast of The Australian Open, as well as BVOD, social and other online channels.

Client: Afterpay
Vice President Marketing ANZ: Andrew Balint
Director of Brand ANZ: Joel Moran
Senior Brand Manager ANZ: Cathy Stapleton
ANZ Campaign Manager: Briar Rose

Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Executive Creative Director: Tara McKenty
Creative Director: Harry Stanford and Adrian Ely
Art Director: Bob Broadfoot
Copywriter: Joe Mallet
Head of Art & Design: Lincoln Grice
Chief Strategy Officer: Christina Aventi
Chief Executive Officer: Stephen McArdle
Senior Account Director: Rebekah O’Grady
Account Managers: Anja Cherry & Lewis Chan
Head of TV: Jenny Lee-Archer
Agency Producer: Chloe Dunn
Director: Trevor Clarence

Production Company: The Sweetshop
Managing Director: Greg Fyson
Managing Director: Edward Pontifex
Producer: Nicole Crozier
Post Production: ARC EDIT
Editor: Drew Thompson
Sound Production: Rumble Studios
DOP: Alex Serafini

Media agency: Initiative
Ali Coysh, Sydney Head of Strategy
Daniela Rocchi, Sydney Head of Partnerships
Joe Golden, Client Director