R/GA Sydney Executive creative director Craig Brooks departs After two years in the role
CB can reveal that Craig Brooks, the multi-awarded executive creative director of R/GA Sydney, has departed the agency after two years in the role
Brooks told CB: “At this juncture in my life and career I have decided to leave R/GA. I’m excited to see if they can achieve their ambitions and I wish them the best of fortunes.
“In the immediacy I’ll be spending some much needed time with my family, but the creative itch will no doubt bring me back to the industry in some shape in the future.”
When contacted an R/GA spokesperson told CB: “Craig Brooks has made the decision to leave his role at R/GA Sydney to take time out and focus on his family. During his time at R/GA, Craig has been an instrumental asset to the Sydney team, leading the creative charge and being a champion for great work. While we’re sad to see him go, we wish him all the best and success for the future.
“Seamus Higgins, VP CCO APAC, has stepped in to continue driving the creative quality of the agency while our search for Brooks’ replacement is underway.”
Brooks joined R/GA Sydney in April 2018, working alongside then co-ECD, Rob Chalmers.
At TBWA\Sydney Brooks clocked up a decade delivering celebrated integrated, media-neutral thinking for brands including Apple, Foxtel, Tourism New Zealand, David Jones, NRMA & M.J. Bale. Along the way he rose from art director to deputy ECD, collected numerous Cannes Lions, Spikes, One Show, D&AD and AWARD awards, and helped steer TBWA\ to 18 Agency of the Year titles.
7 Comments
This is the most cliche press release but it doesn’t matter. What matters is Craig is a great guy and great talent.
Craig is a talent. Talent always rises.
RGA death spiral. It’s not really firing for the bean counter production company….
The grass is 1 million percent greener on any side surrounding RGA.
Craig’s a legend, he’s delivered some fantastic work for the clients I have worked for. All the best for what comes next
Big loss. This man is a rare talent.
5 ECDs and 5 MDs in 6 years. The most hyped and most unsettled agency in Sydney.