After only 14 months 303 Mullen Lowe, Sydney ECD Gary McCreadie departs for New Zealand
CB can reveal that, after only 14 months, 303 Mullen Lowe, Sydney executive creative director Gary McCreadie has departed the role, relocating himself and his family to New Zealand.
McCreadie took the ECD role in May 2018, replacing Richard Morgan, who has since taken the ECD gig at AnalogFolk, Sydney.
McCreadie arrived in Sydney in September 2014 to join Whybin\TBWA, direct from BBH London, where he was joint global creative director on Axe/Lynx, the agency’s largest and most creatively awarded account.
Together with creative partner at the time Wesley Hawes (now ECD at CHE Proximity, Sydney) McCreadie was responsible for some of the most celebrated campaigns from BBH London in recent years, including the Gold Cannes Lion awarded ‘Apollo’ integrated campaign; the ‘Monday/Wednesday’ work; and the ‘Soulmates’ film, all for Axe/Lynx. Additionally, the pair produced the ‘We Own the Weekend’ campaign for the Guardian, the awarded ‘Aarrrgghhh’ spots for Tango, and the Barclaycard ‘Waterslide’ film.
At this stage it’s unclear if the agency has found his replacement, and if McCreadie has a role lined up in New Zealand.
Says Nick Cleaver, CEO, 303 MullenLowe Australia: “We’re all sad to see Gary leaving us after too short a time but he has reluctantly accepted the need to move his young family back to their native New Zealand to live closer to the support of their family. We fully understand that in these circumstances family come first.
“Over the time Gary has been with us he’s led our creative teams to out-put some brilliant work across a broad range of clients and we’re really appreciative of his efforts. We wish him every success in New Zealand.”
14 Comments
Tick Tock, Tick Tock, Tick Tock.
Something is clearly amiss round there.
He never seems to stick….
A very slow revolving door! Lindsay Medalia our creative founder retired last year after 28 years and rich morgan our previous Sydney ecd left after 6 years. Richard Berney our Perth ecd has been with us 14 years!!
I did say so.
‘Stars’ from England almost inevitably find Australia wanting for a host of reasons. They try Sydney or Melbourne, then New Zealand in a desperate search for a more comfortable lifestyle than Blighty, but eventually return to 9 months of bitter winter because our industry is miles behind. Simples.
Most people knew he was more interested in directing, rather than creative directing. It’ll be interesting to see his next move in NZ.
That’s a WRAP!
Sydney is a revolving door of staff and not all of their making.
Axeing your existing ECD to bring in a bright new shiny thing.
Be careful what you wish for.
BUDGET DIRECT
What the?
Schick
It’s a very slow revolving door as the corridors are empty.