After 23 years industry legend Rob Belgiovane steps back from Group CCO role at BWM Dentsu

After 23 years as the creative lead in Australia’s most enduring advertising partnership, Campaign Brief can reveal that Rob Belgiovane will be stepping back from his Group Chief Creative officer role at BWM Dentsu. He will continue to act in an advisory capacity for the business and its key clients.

Belgiovane told CB: “After so many years of driving excellence in creativity at BWM Dentsu it is time for me to step back. I do so in the knowledge that the creative output from the agency, in particular from Asheen Naidu, our former ECD in Sydney and Phil Van Bruchem, ECD in Melbourne and their respective teams, has resulted in BWM Dentsu being ranked 9th in the world last year in terms of creativity for awards across several clients, which culminated in a Cannes Lions Grand Prix and a D&AD Black Pencil.

“To be part of a culture and team that drove the agency to the pinnacle of the world’s best awards gives me the satisfaction that we have a team in place who will continue to deliver outstanding results for our clients for years to come.”

Says Paul Williams, Group CEO: “In January, Rob took a step back from his day-to-day management with BWM Dentsu for personal reasons. He continues to consult with the agency on brands such as Toyota and REA Group.

“With more than 30 years in the creative industry helping Jamie and me build the BWM Dentsu brand, Rob has one of the best minds in advertising and marketing. We are fortunate that he is still able to continue supporting the growth of our business by providing strategic counsel and advising key clients,” said Williams.

BWM Dentsu was acquired by Dentsu Aegis Network in 2015 and has grown to over 200 staff across offices in Sydney, Melbourne and Brisbane.

Prior to BWM, Belgiovane was the executive creative director of Saatchi & Saatchi, Melbourne from 1994 to 1996, and before that was a founding partner of Belgiovane Atkinson Moses from 1988 to 1994.