AFL star Dustin Martin teams up with a tiger for latest Bonds A/W19 campaign via ARC Factory
Bonds ambassador and AFL super star, Dustin Martin has teamed up with a tiger for Bonds AW19 mens underwear shoot and campaign via The ARC Factory.
The daring shoot launches across Australia this week and reflects the palette of jungle tones, camoflauge prints and textured waist bands, each pair made from Bonds soft cotton, with a focus on comfort.
Pi the Tiger, who’s name translates to ‘strong and noble’, walked alongside Martin as he showcased his strong physique and signature ink in the commanding stills and video campaign which champions Bonds jungle inspired underwear.
Accustomed to the mental and physical preparation for an AFL match, the Richmond Football player was a natural in front of the camera and completely at ease taking strides alongside Pi.
Says Emily Small, head of marketing, Bonds: “Dustin was great. When we discussed the Tiger idea, he was really excited. It’s a great way to showcase his atheleticism and our Bonds Jungle inspired print undies, alongside one of the worlds most amazing animals, the images are power.”
The men’s underwear and apparel collection launches January 21 and will go live in-store, online and digital.
8 Comments
awesome imagery
DONE
https://www.reddit.com/r/OldSchoolCool/comments/6c05ly/iron_mike_tyson_and_his_tiger_1990/
How is this any better than those animal-abusing circuses that exploit wild animals for a dollar? Pretty appalling.
Remember that amazing scene in ‘Manhunter’ where the blind lady touches a real tiger that’s under anaesthetic? That felt so damn real. This, on the other hand…
HOT.
I understand that lots of money went from this ad to tiger conservation. I guess that blows ‘so wrong’s’ comment out of the water.
Also says a real lot about Moneybags Martin. No
interest in animal welfare on his part. Bonds just lost
me as well. Tigers are very special animals and using them for advertising is not only
unethical but demeaning.
This is despicable, outright exploitation of a wild animal that has been “tamed” for the purposes of making money! Shame on you Bonds and AFL’s Dustin Martin for perpetuating the idea that wildlife exists for humans only, that interactions and close encounters with tigers is acceptable, and that wildlife selfies are ok. Do you know how many abused and drugged tigers there are in the tourism and selfie industry worldwide? This advertisement sends the WRONG message to people, and is COUNTER productive to real conservation efforts and the fight for better animal welfare rights around the world. The tiny amounts of money that MAY go towards in situ conservation (if ANY) wont make much of a percentage of anyone’s profits here, so lets not pretend this is actually worth the negative side effects it has!