AFL PLAY launches new ‘Footy For Me’ brand campaign for AFL Nines via alt/shift/

AFL PLAY, the AFL’s masterbrand for kids and game development has today unveiled its latest brand campaign ‘Footy For Me’ via alt/shift/, inspiring those both new and experienced around the Sherrin to get involved and enjoy the fun of footy with AFL Nines.

 

Footy For Me champions that AFL Nines isn’t a game for everybody – it’s a game for you, encouraging participants to play their way, with a modified format that fits into everyday lives.

With shorter matches, a tackle-free format, and a fun, social atmosphere, Footy For Me shows how everyone can get involved – from those who used to love playing footy and want a version that fits their busy schedules, to people who’ve never played before and are just looking for something new to try with friends.

Footy For Me officially launches today, Monday 18 August and will run across a 10-week period with multiple touch points to reach a national audience.

The campaign will feature a mix of paid media and organic content, including out-of-home (OOH) placements with an emphasis on radio, a television commercial (TVC) to run in official AFL broadcast, digital marketing and a strong presence across AFL PLAY’s owned social media channels.

Rob Auld, AFL Executive General Manager Game Development said it is great to showcase how AFL Nines is a social and flexible version of the game through the Footy For Me campaign: “Footy For Me is an exciting new campaign that captures what AFL Nines is all about – making footy accessible, social and flexible.

“Whether you previously hung up the boots and want to get back into playing or experienced around the Sherrin and can only commit to one game a week; AFL Nines offers a tackle-free, flexible format that fits into busy lives and welcomes all levels of experience.

“Offering more ways to play, we are proud to see AFL PLAY continue to grow and connect people through the joy of the game with formats such as AFL Nines.”

AFL PLAY
National Product Campaigns Manager – Serena O’Brien
Communication & Campaigns Lead – Melissa Watson

CREATIVE DIRECTION
Alt Shift

PRODUCTION
Mass Motion

 

Want to leave a comment? Share your thoughts in the comments box below, making sure to include your full name and email address.