Aegis Media New Zealand folds Mitchell & Partners into Carat in Auckland and Wellington

Aegis Media New Zealand has merged two of its media brands into one – with staff of Mitchell & Partners transitioning to Carat in Auckland and Wellington.

The move has doubled the size of Carat to make it the number five media agency in New Zealand by billings.

The Mitchell & Partners brand will remain as an extension of its presence in the Australian market.

Carat New Zealand is led by Aegis Media New Zealand’s Managing Director of Media, Robert Harvey (pictured).

“This is fantastic news for both staff and clients of the agency,” said Harvey. “Clients will benefit from the local strength of our team and from the global resources that will be available to them under the Carat network, as well as closer integration between our online and offline specialists.”

“We anticipate the consolidation of our operations will accelerate our growth in Auckland and Wellington. The entire Aegis Media team in Auckland re-located into our Parnell Street offices earlier this month, bringing together our media operations with the likes of digital agency Catch! Media, PR agency Haystac, brand experience agency Synergy and promotional marketers Apollo.”

“This is a significant move for Aegis Media, making us one of the most diverse marketing communications groups in New Zealand with close to 70 staff. We’re looking forward to a very successful year.”