AEG Powertools launches tradesmen series in new integrated campaign via BMF, Melbourne
BMF, Melbourne has launched a new campaign for AEG Powertools aimed at tradesmen who are serious about their work and even more serious about their tools.
As well as print and outdoor, the campaign includes two documentaries shot by Chris Tovo. These films feature Geoff Ballard, Australian Dirt-Bike champion, and Simon Anderson, surfing icon and creator of the 3-fin thruster.
“What we found is that beyond their sporting achievements these guys have an innate drive to be the best in their respective trades; by focusing on this we were able to draw parallels back to the brand and create some truly engaging content,” said David Klein, creative director BMF Melbourne.
Adds Mark Devitt, AEG National Brand Manager: “Not only do Geoff and Simon highlight the versatility of our tools, but as leaders in their fields, they also embody the characteristics of an AEG tradesman; a true professional who steps up to the plate and doesn’t cut corners”.
Agency: BMF, Melbourne
Client: AEG Powertools
Cinematographer: Chris Tovo
Production Company: CI Studios
Post Production: Sweet Productions
Editor: Ryan Brett
9 Comments
More big massive fails from BMF Melbourne.
Good to see some longer format stuff for brands.
Beautiful stuff.
Awesome stuff Tovo.
Um, is this shit supposed to sell tools to tradies?
It’s nice to look at, but that’s it.
@BMF WTF
Big massive fails? Did you really need both adjectives?
ROTFL TSWC
didn’t BMF Sydney do print ads for both surfing and dirt bike magazines for Ryobi? only they were actually funny and used the product, this just leaves me bored. Fail BMF
@ Pieces, BMF stands for Big Massive Fail. It’s an acronym.
well this is a different approach I like it