AEG Power tools appoints Huckleberry Agency

Huckleberry Agency has been awarded the social media account for AEG Power tools, one of Australia’s largest and most successful power tool brands.

Huckleberry is helping develop the social engagement strategy for AEG, including ongoing community management and content development across all of AEG’s social channels.

Says Melissa Roberts, managing director, Huckleberry: “We’ll be working to significantly grow AEG’s social community’s scale and brand engagement and we’re really looking forward to creating some fun and meaningful interactions with Australian tradies.”

Jason Perera, digital strategy manager at Techtronic Industries Australia said the team at AEG are on-board with Huckleberry’s proposed strategic direction and look forward to seeing it transitioning to unique and innovative ways of engaging with AEG’s audience.

Says Perera: “We’re really thrilled to engage Huckleberry to deliver this work. They’re the right fit and we know their expertise in social media will help us take the brand to new and diverse audience segments. We look forward to being innovative within the social landscape and being a market leader within the industry.”

Huckleberry’s work will include taking charge of AEG’s social media activity across creative concepting, content strategy and development, community management, campaign support and brand activation.