Advertising legend Jeff Goodby to take Copy School masterclasses, Melbourne and Sydney

Advertising legend Jeff Goodby will take the Writing to Length masterclass live via Zoom from Los Angeles on Day 2 of this year’s Copy School in November in both Melbourne and Sydney. 7-11 and 14-18 November respectively. Intimate venues, strictly limited vacancies. Register now at copyschool.org.

Goodby Silverstein & Partners, Agency of the Year many times over, started in 1983, winning its first award that year at Cannes Lions.

Goodby and Rich Silverstein have since won Lions in every award and brand category.

GS&P stormed into the digital age, winning Cannes Festival’s and Advertising Age’s first Interactive Agency of the Year.

Goodby and Silverstein met at Ogilvy & Mather, and went on to become Adweek’s Executives of the Decade. The pair is rare testimony to the power of sustained creative partnerships/ friendships. And inspiring testimony to the power of perennial, irresistible innovation fuelled by enthusiasm that’s too upbeat to dampen.

Goodby’s Writing to Length Masterclass is especially important in this age where word-count disciplines are too easily ignored (leading to production chaos); where clients can become convinced that click-bait copy sells better than communication itself; and where people forget that ‘a picture is worth a thousand words’ can only be communicated with, yep, words.

Says Chris Taylor. Copy School co-chair: “While I still can’t believe we’ve got him in our speaker line-up. Jeff’s enthusiasm to share his wisdom on this topic shows that the frustrations of Aussie CDs aren’t confined to our market. It’s a real vote of confidence in our new syllabus too. Can’t wait.”

Taylor has devised the syllabus to fast-track budding copywriters on the endangered fundamentals, and fun, of the responsibility-rich craft.

Says John Bevins, Copy School co-chair: “GS&P not only achieves what’s vital to successful advertising. They’ve embodied it in sixteen words every copywriter might want to carve into their fridge door:

“We create things that reach millions and even billions, but seem to speak only to you.”