Advertising imitates art in new Art for Ad’s Sake content series by Hardhat’s Jonathan Heath

Jonathan Heath, creative director at Hardhat and host of the popular Kunst Please podcast, has launched a new content series, Art for Ad’s Sake.

The project is centred around drawing concepts from modern art with an aim to inspire modern advertising and creativity, “because advertising” says Heath “can learn a lot from modern art. The artistic processes, the generation of ideas, the dismantling of systems, and the general willingness to be offbeat, strange and unusual are all things that inspire me personally, and that hopefully will inspire others.”

Each edition focuses on an artist, a movement, a personality or a trend from modern art and discusses how it can be translated into the world of advertising creativity. As well as a concise bit of art history, each release also features a selection of relevant and brilliant ads from past and present that best represent the ideas and theme.

Early articles have explored how creatives can ‘Steal like Francis Bacon’ and ‘Bend like Aleksandr Deineka’. Upcoming themes include hijacking, minimalism, role-reversals and the benefits of being blunt.

Get inspired and sign up for Art for Ad’s Sake via https://artforadssake.substack.com/ or listen to the Kunst Please podcast wherever you get your pods.