Advertising community in Aust/NZ/Asia rejoice as drop shadow dropped from Campaign Brief logo

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Advertising community in Aust/NZ/Asia rejoice as drop shadow dropped from Campaign Brief logo

The people have spoken.

 

Today, a dark shadow hanging over advertising in Australia, NZ and Asia has been lifted.

Not since Herschelle Gibbs’s infamous World Cup blunder has a drop been so wildly celebrated: with loud cheers reported in inner city latte purveyors across the region.

The initiative clearly struck a chord with many: with over $2500 in donations now on their way to the Fred Hollows Foundation, who’ll use the money to help restore sight to a few more people around the world.

People who, thankfully, will never have to lay eyes on the Campaign Brief drop shadow.

View Campaign Brief Asia

View Campaign Brief NZ

View Campaign Brief WA

Thanks to everyone who donated.

The GoFundMe page will stay open a little longer in case this momentous event causes more spontaneous wallet-opening.

(If you’re still seeing the shadow, refresh your browser)