Adshel launches unique Wi-Fi and NFC outdoor campaign in Melbourne with Coles

September 29 2011, 11:24 am | BY Lynchy | 1 Comment

Adshel has partnered with Coles to implement a unique blend of WiFi connectivity and NFC mobile technology into a 2 week outdoor advertising campaign.

Consumers now will be able to retrieve exclusive digital Coles content, such as Curtis Stone recipes and Video Cookbook, from 50 Adshel sites in Melbourne through their phone’s WiFi connection or by simply tapping their handset against the NFC tag on the panel.

adshell 2.jpg Coles digital manager, Rebecca Boxall said the supermarket is excited to be involved in the trial:

Says Boxall: “Our customers lead busy lives and we are always looking for fresh ways to help them make the most of their time. This technology means you can now plan tonight’s dinner with inspiration and help from Australia’s favourite chef, Curtis Stone, direct to your phone whilst waiting at the tram stop and then pick up the ingredients on the way home. It doesn’t get much more convenient than that”

Peter Charlton, sales director at Adshel, adds: “We have decided to combine various mobile technologies to allow as many people as possible to watch, download and share Coles’ popular Curtis Stone information. Whilst Wi-Fi is fairly common in most handsets, NFC is a new technology that is not yet readily available on all mobile phones. However, Near Field Communication is revolutionary for Adshel, as it enables full mobile connectivity throughout our 14,500 panels nationwide. Therefore, our medium now not only builds wide reach quickly, it also goes hand in hand with the online medium in encouraging consumers to interact and deeply engage with brands at any location. And most importantly, we can offer NFC connectivity at each of our shelters at a very affordable price for our clients.”