AdSchool Semester Three courses now open: Advanced Strategic Planning, Manager Fundamentals, Experience Design and more

AdSchool Semester Three is now open, offering proven ways to upskill, learn from industry experts, and gain the essential tools necessary to drive greater success for agencies and clients.

Four of AdSchool’s sought-after courses start from September 19. Participants will learn how to craft effective strategy, lead teams with confidence, write compelling copy for all mediums and audiences, and develop standout customer experiences that build brands.

Curated and conducted by leading strategists, MDs, CX specialists, and copywriters, the eight-week courses are tailored to the evolving demands of our industry. Graduates will leave far better equipped to strengthen client relationships, capture new business, and drive growth.

SEMESTER THREE ADSCHOOL COURSES: START SEPTEMBER 19

• Advanced Account Management starts September 19 in Brisbane, Sydney, Melbourne and online for client managers with 2-5 years’ experience who want to sharpen commercial, strategic and leadership skills. Facilitated by Tori Lopez, MD, Special Australia, Sam Siddons, Group Business Director, Clemenger BBDO and Sophie Lander, MD, The General Store.

• Advanced Strategic Planning starts September 26 in Sydney and online, September 30 in Perth, and October 3 in Melbourne. For experienced planners and client leads, this course enhances strategic skills and will elevate graduates’ impact at a senior level. Led by Simon Wassef, National Chief Strategy & Experience Officer, Clemenger BBDO, andNathan Rogers, Head of Strategy, Special Australia.

• Experience Design starts October 3 guided by Craig Page, Founder, WeirdWorks, learn how to craft customer experiences that drive superior CX outcomes for clients. The program goes beyond traditional advertising, focusing on integrated customer-centric strategies

• Copywriting starts October 3 in Sydney, Perth and online. Become indispensable with clients and teams by mastering the art of writing for all mediums – print, broadcast and online. Facilitated by copywriting legend Paul Coghlan, Co-Founder, Moonsail, as well as Jason Leigh and Georgie Waters, Senior Creative and Copywriter at M&C Saatchi.

• Manager Fundamentals starts early October in Perth, Melbourne and online. Master the art of people management. Learn from Oliver Ward, MD, Team X ANZ, and Amanda Fuller, Managing Partner, DDB Remedy.

• Core Strategic Planning starts early October in Melbourne, Brisbane and online, and aimed at early-career professionals, this course is crucial for developing your strategic capabilities. It’s facilitated by industry leaders like Eloise Liley, Co-head of Planning, TBWA Melbourne & Eleven, and Antoni Buccini, Strategist, VML Perth and will cover insight discovery, research utilisation, how to write great briefs, and more.

Find out which course is right for you or your team at adschool.org.au