Adobe appoints Omnicom as global agency of record for enterprise marketing

Global Brief – Adobe has appointed Omnicom as its global agency of record for marketing its Digital Experience (DX) and other enterprise solutions, with the partnership kicking off this month.

Omnicom will work closely with Adobe’s Enterprise Marketing team to develop and execute campaigns targeting enterprise accounts. The agency will provide strategic support across campaign development, customer journey mapping, messaging, personalisation, and media engagement. It will also handle the creation and global rollout of Adobe’s core content, promotional assets, and high-value offers, while supporting key events like Adobe Summit.

To service the account, Omnicom will establish integrated teams using a flexible model designed to ensure the best talent and capabilities lead the engagement. The remit will include precision marketing, production, and strategic consulting, with the scope to expand as needed.

Says Luke Taylor, CEO of Omnicom Precision Marketing Group: “Omnicom has always shared Adobe’s ambition for personalisation at scale, and this common objective is what will drive our work as we bring tailored omnichannel experiences to more Adobe enterprise customers. We plan to put our passion and knowledge of Adobe’s enterprise toolset into practice on this account, and we look forward to deepening our relationship with Adobe in this new capacity.”

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