ADMA launches CXO Club for industry leaders

October 30 2014, 5:48 pm | BY Ricki Green | No Comments

CxO_LogoTeal_Tagline.jpgThe Association for Data-driven Marketing and Advertising (ADMA) is launching an exclusive CxO Club — the first of its kind in Australia — to provide a place for the senior executive community to network and participate in a high-level knowledge exchange.

 

Says Jodie Sangster, CEO, ADMA: “ADMA has recognised a need to bring senior executives together in an exclusive environment to create a valuable network and facilitate relationship building and knowledge-sharing.

“Initially this will focus on the marketing, media and advertising community, but we have deliberately launched a CxO Club rather than a CMO Club as we recognise that this need extends beyond just CMO’s to other related sectors such as chief technology officers, chief analytics officers and chief creative officers.

“We will be making sure the CxO Club provides benefits to these related roles as well. The club will provide engaging events and resources to help them become more connected, valuable and inspired leaders in their fields.

 

“The role of the CxO can be a lonely one so the club will enable senior executives to come together and share their successes, challenges and knowledge with like-minded individuals in similar roles. But it will be done in a fun and engaging way.”

The CxO Club launch takes place at the Paspaley Boutique, 2 Martin Place, Sydney, NSW, Wednesday 5 November 2014 from 6.30pm to 8.30pm.

 

The invitation-only CxO Club will give members access to the ADMA Altitude Leadership Breakfast Series, invitations to be part of global delegations, the opportunity to participate in boardroom roundtables, access to research, invitations to monthly networking dinners and access to a CxO Global Hub and Resource Centre. There will also be a number of experiential events.

 

The ADMA CxO Club will be supported by Qantas Loyalty, Forbes, Forrester, Paspaley and Appelles Apothecary & Lab.

 

Says Stephanie Tully, CMO, Qantas Loyalty: “Qantas Loyalty is excited to be part of the CxO Club, providing a unique opportunity to network, access content and share learnings with C-level marketing and technology peers from across industries at a time when the disciplines are experiencing rapid change and integration.”

The CxO Club will be launched in Melbourne, Perth and Brisbane in 2015.