ADMA Awards finalists announced with 28 in the creative categories and 38 in the effectiveness

The Association for Data-driven Marketing and Advertising (ADMA) has announced the finalists for the 2013 ADMA Awards, now in its 35th year.

This year there are 28 finalists in the creative categories and 38 in the effectiveness.

Says Jodie Sangster, ADMA CEO: “Following on from a record number of entries last year, we have received even more entries, a real sign that companies are fully embracing data-driven marketing. This is reflected in the finalist list which features many new entrants along with some of the traditional players vying for these prestigious awards.

“This year’s judging panel looked for campaigns that were stand-out examples of exceptional creative and business effectiveness. The judging process is always robust and filled with colourful debate. Being selected as a finalist is a real achievement in itself in the eyes of the judges, many of whom are previous ADMA Award winners. I congratulate the finalists for making it this far.”

Says Marco Eychenne, co-chair of the creative category and executive creative director at Lavender: “The creative judges did a fantastic job picking our winners this year. The task was quite challenging, given the high creative standard of Australian advertising. It is great to see that technology is increasingly integrated with creative. The winners should be very proud: ADMA Awards 2013 is a good vintage.”

Says Emily Amos, co-chair of the effectiveness judging panel and general manager for customer engagement, the Woolworths Group: “We saw a record number of entries in the effectiveness category this year with a couple of outstanding campaigns that combined great creativity with innovative use of data. This year, more than ever, entries we really focused on were able to demonstrate how data was leading to different and better outcomes. We were also delighted to see a number of campaigns with small budgets delivering outstanding results.”

Successful campaigns had to demonstrate creativity and business effectiveness to impress the judges and the following finalists were selected by the judges. More details are at www.admaawards.com.au

Creative finalists

·       303Lowe Sydney

·       Affinity Partnership

·       BMF Advertising

·       Carnival Australia

·       Clemenger BBDO Sydney

·       Deloitte Digital

·       Droga5

·       DT Digital

·       Frost

·       GPYR Brisbane

·       GPYR Melbourne

·       Hive Creative

·       Imagination

·       Lavender

·       Leo Burnett Melbourne

·       M&C Saatchi Group

·       Mark

·       Marmalade Mebourne

·       McCann Melbourne

·       MercerBell

·       MLC

·       OgilvyOne Melbourne

·       OgilvyOne Sydney

·       R/GA

·       Soap Creative

·       TBWA Melbourne

·       The Blue Group

·       The Works

Effectiveness finalists

·       303Lowe

·       BD Network

·       BMF Advertising

·       Carnival Australia

·       DT Digital

·       Edge Media

·       Evocatif

·       First Click Consulting

·       GPYR Brisbane

·       GPYR Melbourne

·       Insurance Australia Group

·       Iris Worldwide

·       Lavender

·       Leo Burnett Melbourne

·       M&C Saatchi Group

·       McCann Melbourne

·       McCann Sydney

·       Microsoft

·       MLC

·       NAB

·       Naked Communications

·       OgilvyOne Sydney

·       Play Communications

·       R/GA

·       RAMS

·       Rapp Sydney

·       Reprise Australia

·       Soap Creative

·       Starcom

·       Taronga Conservation Society

·       Taylors Wines

·       Telstra

·       The Works

·       UM Australia

·       UNICEF Australia

·       Whybin/TBWA Group

·       With Collective

·       Wunderman