adidas Originals pays tribute to Aussie ‘Originals’ in series of creative activations via Andpeople

Sydney independent creative agency Andpeople has partnered with adidas Originals to celebrate over 50 years of the Trefoil being at the forefront of culture. Following the global launch of a new adidas Originals’ brand campaign “We Gave the World an Original. You Gave Us a Thousand Back” last month, Andpeople curated a month-long celebration of creative pioneers and emerging Australian talent in a series of activations open to the public in November.

As part of the programme , adidas Originals turns to Australian ‘Originals’ – cultural and creative tastemakers who are deeply ingrained in their local communities – to co-create a series of experiences in Melbourne and Sydney celebrating hospitality, art, entertainment, fashion, beauty and floristry.

Says Alexander Wu-Kim, creative director, Andpeople: “We wanted to celebrate the enduring contribution that our partners had in shaping the culture and their communities each and every day. It was a conscious move away from leveraging partners that were trending or popular for a particular moment in time, but those that had been a staple within the scene for years.”

In Sydney, adidas Originals partnered with inner-west dining favourites Baba’s Place for “Stubborn House” – a gathering with music and food at Baba’s to celebrate their forthcoming art project, and Valentinas for “Valentinas Nights” – celebrating over 3 nights with “standing room only” cheeseburgers, a side of Beef Tallow Fried Fries and an ice cream Sundae for the road.

Mannequin Hands hosted the “Happy Holding Hands” exhibition and press-on pop up with Founder Victoria Houllis and friends, and Sydney’s favourite Sunday session “One Day Sundays” celebrating their 10 Year Anniversary at The Factory Theatre with DJs and performances by Manu Crooks, Maina Doe and 14 year old Triple J Unearthed winner Lee the Prodigy.

Meanwhile Sydney creative studio Babekuhl curated “Babekhul Lab” an audio-visual art happening offering a glimpse into Babekhul’s art, creative process, experiments and collaborators.

In Melbourne, A1 Bakery served up free ‘A1 Originals’ wraps at their Original Brunswick location while sporting their exclusive collaboration tees.  Migrant Coffee threw a block party “Blessed by the West” – featuring their favourite DJs, a mega BBQ and special guests to celebrate 4 years of building community in the West.

Good Sport Magazine launched “Go-Sees” – a lifestyle portrait day with photographer and Founder Ben Clement, whilst Haus of Dizzy hosted ‘Haus Party’ – an all-ages celebration of Indigenous pride, community and creativity with market stalls, workshops, food and music to celebrate Haus of Dizzy’s 9th Birthday and launch of their new kids’ line ‘Haus of Ziggy Lee’.

XFLOS also hosted a Community Workshop and Feast bringing together plants, people and food for one day only at Collingwood House, Collingwood.

Founded in 2015, Andpeople offers a full suite of services from cultural insight and strategy to creative, concept development, design, and production across campaign ideation, brand programming, content production, event and experiential production and community activations. Andpeople is characterised by a distinctive approach to engaging with culture founded on collaborative principles and the premise that brands exist to create more value than they extract.

Andpeople clients include leading global brands JD Sports, adidas, Nike, Reebok, eBay, Spotify, The North Face, Asics, McDonald’s and Chivas Regal.