Adferno.ai launches via the 3P Studio Group
Born from the award-winning 3P Studio Group, Adferno.ai is an AI Creative Lab built to accelerate creativity, not replace it. It positions itself as the missing piece of kit in a creative’s toolbox – a shot of jet fuel to make ideas run faster, bigger, and hotter.
Adferno’s focus is on cutting the grunt work, smashing bottlenecks for agencies and production companies and letting creatives and directors focus on whats important – the ideas and the craft. It’s about faster turnaround, sharper concepts, and more time spent on the wild, the beautiful, and the bloody brilliant.
“Agencies and production houses don’t need another competitor. They need an unfair advantage,” says McDonald. “All great work starts with a great idea and we’re here to hand them the tools that accelerate the process without watering down the work.”
At the centre of Adferno is Haley McDonald, recently named B&T Women in Media Entrepreneur of the Year, and Caleb De Leon, one of IF Magazine’s Rising Stars in Visual Effects, joined by three senior colleagues whose combined expertise spans creative, brand, vfx production, and technology. Together, they’ve built Adferno.ai as the bridge between agencies, clients, and production companies, designed to enhance, not replace, existing creative processes.
The aim is simple: to supercharge workflows with AI-driven techniques and proprietary automation pipelines – finding smarter and more efficient ways of working and leaving more room for sparks to fly. “We’re here to give the industry its spark back,” says De Leon. “And if that means showing up with a flamethrower instead of a sparkler, so be it.”
Adferno isn’t another AI startup selling doom or digital snake oil. It’s a mindset built by proven and trusted industry leaders that says creativity should feel like play again or in their own words: “Adferno doesn’t replace the work. It sets it on fire.”