Actor Zach Woods treats rescue dogs to a day of pampering in new social campaign for Apple Pay

Apple Pay has partnered with actor and comedian Zach Woods to help rescue dogs in the latest installment of the “Can I _____ with Apple Pay?” social series created in-house.

Directed by Woods himself, this mostly improvised spot follows him as he humorously spoils two pairs of inseparable pups using Apple Pay’s seamless payment experience across local pet-focused businesses.

Inspired by Woods’ viral content showcasing his efforts with Much Love Animal Rescue , the reel highlights the convenience of Apple Pay as he treats the dogs to a day of indulgence—from selecting artisanal treats at a small dog bakery to picking out toys at a locally owned pet store and even treating them to a professional dog massage to ease their shelter stress. This partnership becomes even more meaningful with the news that, after seven months in foster care, two of the dogs have found a permanent home.

VIEW THE SOCIAL VIDEO ON INSTAGRAM

This campaign marks Apple Pay’s first collaboration with a celebrity in this social series. Previously, the series has partnered with popular TikTok creators, including the much-loved Grandma Droniak, Nimbus, and Drew Dirksen, to name a few. By equipping them with bespoke, open-ended questions—”Can I _____ with Apple Pay?”—the content educates audiences on Apple Pay’s features by showing endless possibilities for fast and secure transactions.

Apple Pay enables secure payments in stores, online, and in apps and can be used across iPhone, Apple Watch, iPad, Mac, and Apple Vision Pro. Accepted at millions of retailers worldwide, the service continues to transform how people make everyday purchases.

For more information on Apple Pay, visit: https://www.apple.com/apple-pay/

Talent: Zach Woods (@mrzachwoods)
Agency: Apple in-house
Director:  Zach Woods
Production Company: Imposter
VFX: Trafik
Audio Mix: Lime
Editing: Block Party
Director of Photography: Andre Lascaris
Music: Apple