Activemotion editor Billy Browne, his furry companion ‘Rufus’ and 40 boxes go viral

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rufus.jpgEven during his spare time, it seems activemotion’s newest editor Billy Browne can’t help but create infectious video. In the space of about two days, an apology present to his cat Rufus has managed to rack up over almost 100,000 views on Youtube, spread like wildfire through Facebook, get featured on the Huffington Post and myriad of other sites on the internet, as well as garner a multitude of upvotes and praise from the cat-loving community of Reddit.

Says Browne in an interview with The Age: “I’m not sure what to think. I think I’m dreaming.”

 

The “Rufus Tower” in question began as an apology to Browne’s very handsome feline pal, for two weeks of terror and pain as a result of eardrops to combat an infection. Rufus – like most cats – happens to love boxes, so Browne decided that the weekend would be an extravaganza of box construction. Using music by his brother’s band Parallel Lions, the sped up journey of the cat castle becomes less hilarious cat video than it is a loving ode to the connection between man and animal. Certainly it takes a certain type of person to put so much time and effort into such an epic present for their pet, and the response to the video is testament to the heart-warming bond between the pair. And of course, the fact that Browne’s a pretty stellar guy.

 

Chris Reynolds, active’s co-owner is philosophical about the sudden Internet phenomenon sweeping the building.

 

Says Reynolds: “I guess it doesn’t matter how many blockbuster films you’ve edited, you haven’t made it until you’ve made a cat video and got a few thousand views on Youtube.”